The High Tech Industry and Sales Enablement
High tech: it’s so hot right now! Everything you touch nowadays has some sort of technology infused into it. Your refrigerator is smart, your watch is smart, and heck, your books are smart nowadays. High tech companies are everywhere you look and their commitment to improving traditional processes and platforms has naturally led them to sales enablement.
High tech organizations are always on the lookout for the latest and greatest way to transform their organization and improve the efficiencies of their team. Oh, what’s that? Sales enablement is one of the best current practices for taking sales and marketing teams to the next level? Wow, who knew! (I knew, I always know).
In case you need a quick refresher let’s run through a sales enablement definition and then we’ll take a quick look at why high tech organizations are knocking each other out of the way to adopt sales enablement.
Sales enablement is an organizational commitment to improving sales outcomes. Sales enablement is all about providing sales with the tools (technology, processes, and content) they need to do their job effectively. Full sales enablement affects both Sales and Marketing; Sales improves productivity and closes more deals, faster. Marketing is able to scale operations and mitigate risk. In the end sales enablement increases sales and marketing efficiencies.
With all of that good stuff out of the way let’s start talking about high tech organizations and why they’re a great candidate for sales enablement.
Let’s start off with some keys to success in the high tech world:
- Differentiating your organization from the competition
- Hyper-personalized content that speaks to buyers’ needs
- Beating the competition to the table
- Giving Sales the most up-to-date industry insights and in-context training
A sales enablement strategy, then, can help high tech organizations improve sales productivity, increase content ROI, and grow the pipeline while winning more deals.