How Percolate is Shaping the Future of Content Marketing Platforms
For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content Marketing Platform category – and that innovation is what has us excited for what’s to come for Percolate and content marketing.
So what has made Percolate a Leader for the third straight year? And how is Percolate leading the future of content marketing?
Executing cohesive campaigns
Percolate has always been excellent at giving marketers the tools they need to execute the best, most cohesive marketing campaigns. Our platform is designed for even the most complex organizations with teams across the globe to collaborate and develop almost any type of content. With robust approval structures available, integrations across the business technology landscape, and the flexibility to customize workflows for each organization’s needs, Percolate can help a wide variety of organizations create and orchestrate effective content to tell great stories in the marketplace.
Putting the buyer first
With Seismic, Percolate is now going to play a major role in the ability of organizations to tell one single story through the entire buyer’s journey. According to Salesforce, 84% of buyers claim that their experience is just as important as products and services. But when sellers are not reaching buyers with information that matters to them, that experience is not going to be positive, and buyers are going to be hearing stories that are not relevant to their needs. So the capabilities Percolate now has to seamlessly lead go-to-market teams from marketing orchestration into the sales cycle will make teams more effective at reaching buyers with stories that resonate. As Gartner puts it themselves in their report, we are “bridg[ing] the gap” between effective marketing and effective selling – in a way that will make a major difference for buyers and deliver them the experience they deserve.” 1
Preparing for the future
At Percolate, we are excited about the future of content marketing because we are shaping it. A successful story goes beyond just one piece of well-executed content. It is about continuously connecting with a buyer with a compelling narrative, reaching them with the right content at the right time to consistently deliver the best stories to that buyer. Percolate is driving a vision for content marketing that allows marketers to tell the right stories, and make a greater impact on buyers than ever before. Being named a Leader in the 2020 Gartner Magic Quadrant is proof of just how exciting Percolate’s future, and the future of content marketing, really is.
Read more about Percolate’s Leader status in the 2020 Gartner Magic Quadrant for Content Marketing Platforms here.
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1 Gartner “Magic Quadrant for Content Marketing Platforms” by Nicole Greene, Laurel Erickson, March 23, 2020.