How The Mobile Industry Is Bringing Sales And Marketing Together (Part 6 of 7)

It’s no secret that the rise of mobile devices has had a large impact on the way that companies do business. In Part 6 of 7 of our Q&A with Steven Holstein, we’ll find out how these products are bringing sales and marketing teams closer together.

We’ve had discussions before in the past around whether or not sales and marketing have inherent tension behind them, or if they were born in harmony and there’s just slight friction as the world evolves. Maybe that latter view is more of how you see things, and sometimes when we’re talking to folks, we hear some words that are a little bit more adversarial sometimes around sales and marketing people, but it seems like mobile has the ability to either aid or be a challenge for sales and marketing teams as they’re looking to deliver a customer experience – do you agree?

Holstein: “It’s kind of an instigator in some instances. I’ll step back and say that one of things that I pride my different relationships at different companies and my experience working with distribution is I’ve always tried to make sure that there’s a true partnership between marketing and distribution because for all intensive purposes, they have to work in harmony – together, what they bring is a singular sales process. If in fact you have a disconnect between sales and marketing, you either have all of the support architecture saying one thing and the sales folks saying another, or you have a sales force that isn’t truly successful. You aren’t doing the best you could do for the organization, and you’re not delivering the best results you possibly could.”


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