High quality, resonating content has become one of the most powerful ways to connect today’s sales reps with today’s buyers. Unfortunately, today’s buyers are increasingly difficult to win over with content. As sellers continue to share product- and company-centric content, buyers become less interested, less willing to engage with them, and generally less receptive.
In order to create valuable sales interactions, marketing and sales have to work together to create content that resonates with their buyers. Below is our infographic detailing the current problem with most marketing content and a few suggestions to creating powerful content that helps your team win: