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Seismic Platform’s Compliance with the GDPR

Seismic Platform’s Compliance with the GDPR

Marc Romano
Written by Marc Romano May 21, 2018

Beginning on May 25, companies that collect or process data on European Union citizens will be required to comply with new privacy regulations and protections around that data. The new set of rules, called the General Data Protection Regulation (GDPR), is designed to strengthen protections around personal data and unify the EU under a consolidated…

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All Industries, Compliance & Regulatory, Technology & Data, Trending Topics
sales enablement

The New Sales Enablement

Matt Cohen
Written by Matt Cohen May 15, 2018

While you can trace the roots to the dawn of the digital age in the 1970’s, the term sales enablement was born in 2008. Forrester researched the topic and defined it as a “strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right…

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Technology, Sales Effectiveness, Sales Enablement
Seismic Acquires SAVO: What it means for customers

Seismic Acquires SAVO: What it means for customers

Doug Winter
Written by Doug Winter May 8, 2018

Today we announced a definitive agreement to acquire SAVO Group, bringing together two of the major global sales enablement brands. It is a significant chapter in our company’s history and the overall sales enablement market. By bringing SAVO Group and their customer base into the Seismic family, Seismic will have more than 450 employees and…

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All Industries, Seismic News
marketing-enablement

A No Nonsense Blog About Marketing Enablement

Matt Ellis
Written by Matt Ellis April 27, 2018

Alright listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing, and absolutely no monkey business whatsoever.…

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All Industries, Marketing Efficiency, Marketing Performance
Q&A-Marketing-Enablement

Marketing Enablement Q&A Series: A Sales Enablement Perspective

Matt Ellis
Written by Matt Ellis April 9, 2018

Matt Cohen is Seismic’s Sales Enablement Manager. He is responsible for ensuring that we follow sales enablement best practices and both our Sales and Marketing teams operate efficiently. We spoke with Matt for our Marketing Enablement blog series. What does marketing enablement mean to you? It’s difficult to define marketing enablement without connecting it to…

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All Industries, Marketing Efficiency, Sales Enablement
Two Asset Management Predictions for 2018

Two Asset Management Predictions for 2018

Alessandra Fagone
Written by Alessandra Fagone April 5, 2018

The Summit for Asset Management (TSAM) wrapped up its London roadshow last month, and based on the conversations and sessions in which I participated discussing client reporting and communications, marketing and sales, data management, risk and performance, and more—it’s clear that the asset management industry is evolving rapidly. A recurring set of trends began to…

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Asset Management, Content Strategy, Technology & Data, Trending Topics
What is Account Based Marketing and How Does it Relate to Sales Enablement?

What is Account Based Marketing and How Does it Relate to Sales Enablement?

Seismic
Written by Seismic April 2, 2018

One of the hottest trends is Account-Based Marketing, but what does that really mean? It is altering marketing and sales strategies and changing the way that marketers create and share content. In this post we will discuss: What Account Based Marketing (ABM) is The Trends Driving ABM How it Relates to Account Based Selling (ABS)…

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Sales-Enablement-Implementation-Process

The Stages of Purchasing and Implementing a Sales Enablement Solution

Matt Ellis
Written by Matt Ellis March 29, 2018

The decision to purchase and implement a sales enablement platform is not one that should be made lightly. It’s not like you’re buying gum here, you can’t just waltz in and select whatever catches your fancy at that particular moment. Unless you’re the kind of person with very exacting gum standards, then that analogy kind…

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All Industries, Sales Effectiveness, Sales Enablement
Three Proven Ways to Increase the Value of Your Sales Content

Three Proven Ways to Increase the Value of Your Sales Content

John Raguin
Written by John Raguin March 26, 2018

This article was originally published on Smart Selling Tools Blog.  If you’re a reader of Smart Selling Tools, chances are you understand the inherent value in equipping sellers with the materials they need to engage buyers.  But what is that value, exactly? We at Seismic recently partnered with research firm Demand Metric to find out…

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All Industries, Content Strategy, Marketing Performance, Sales Effectiveness
Sales-marketing-alignment

How to Align Global Healthcare Sales and Marketing Teams

Matt Ellis
Written by Matt Ellis March 23, 2018

The Walt Disney Company has a small ride at a small theme park you may have heard of. The general gist of the ride is that the world is a lot smaller than you think and thus you should conduct yourself in a manner so as to create a better tomorrow for all of Earth’s…

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Life Sciences