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Financial Services CMOs: It’s Time to Start Proving Revenue

Financial Services CMOs: It’s Time to Start Proving Revenue

Jake Pieruccini
Written by Jake Pieruccini May 15, 2019

Today’s financial services CMOs have a lot on their plates. In addition to traditional marketing functions, they’re expected to wear a variety of other hats, such as owning the customer experience and making critical decisions about technology spend. In asset and wealth management specifically, CMOs face the additional challenges of having to deal with an…

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Wealth Management, Advisor Enablement, Content Analytics
What Wealth Managers Need to Know about Social Security Projections

What Wealth Managers Need to Know about Social Security Projections

Alyssa Drury
Written by Alyssa Drury May 8, 2019

In April, the Social Security Board of Trustees released its annual report, outlining its long-term financial outlook for Social Security. Not surprisingly, it didn’t reveal very good news. Instead, the report confirmed that by 2034, the Old-Age and Survivors Insurance Trust Fund — the part of Social Security that pays the checks that Americans have been…

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Wealth Management
Enable a Better Advisor Experience through Feedback & Consistency

Enable a Better Advisor Experience through Feedback & Consistency

Alyssa Drury
Written by Alyssa Drury May 7, 2019

No matter what line of business you’re in, it’s always a good idea to regularly seek feedback from your employees. Asking for their input not only drives engagement but can also reveal critical insights or issues with how your business is operating. Armed with those insights, you can take the appropriate actions to build a…

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Wealth Management
Enablement is a real problem. Why isn't it a real word?

Enablement is a real problem. Why isn’t it a real word?

Matt Lieberson
Written by Matt Lieberson May 3, 2019

Did you know that the word ‘enablement’ is not even recognized by Merriam-Webster, keepers of America’s most prominent dictionary? It’s true – search for enablement on the Merriam-Webster site, and you get this collection of lookalike words: And enablement remains sidelined, even while Merriam-Webster added 640 words to their dictionary just last week. More than 7,000 people…

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All Industries, Sales Enablement, Trending Topics
The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)

Jess Cody
Written by Jess Cody May 1, 2019

Interviews with sales enablement industry leaders, sharing best practices, strategies, and words of wisdom. For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano, Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase. He…

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All Industries, Sales Enablement
5 Steps for Building a Business Case for Sales Enablement in Telecom

5 Steps for Building a Business Case for Sales Enablement in Telecom

Christina Wood
Written by Christina Wood April 30, 2019

Over the last decade, competition, margin pressures, and the way IT buyers research and invest in new services has fundamentally changed. In order to stay on top, telecom providers need to prioritize the following: Insight and value-oriented sales engagement Agile and collaborative sales and marketing alignment Engagement across the entire buying committee How can brands…

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Telecommunications, Sales Enablement
What Game of Thrones' Night King can Teach You About Sales Effectiveness

What Game of Thrones’ Night King can Teach You About Sales Effectiveness

John Rivers
Written by John Rivers April 18, 2019

(Spoilers Ahead – If you are caught up on Season 7, read on!) Game of Thrones season is upon us, and Winter is finally here, and the Night King is proving to be a dominant force to be reckoned with.  But it’s not simply through his mystical powers that he and his Army of the…

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Asset Management, Sales Effectiveness
The Power of Productivity: Free Up Relationship Managers’ Time to Drive Customer Engagement

The Power of Productivity: Free Up Relationship Managers’ Time to Drive Customer Engagement

Alyssa Drury
Written by Alyssa Drury April 12, 2019

What does Sales Enablement mean for Bankers? Banks are one of the biggest buyers of IT on the planet, having long made massive investments to maintain and upgrade their legacy systems. Today, their investment in IT continues to grow, with most banks supporting large in-house IT teams while also partnering with leading FinTechs. Underscoring the…

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Banking
Why being a CMO is better than being a CEO

Why being a CMO is better than being a CEO

John Raguin
Written by John Raguin April 11, 2019

I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.” The struggles behind how to attribute credit to marketing, high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand…

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Buyer Engagement, Buyer's Journey, Content Analytics
Mastering Excellence: The Art of Enablement in Consulting (Part 1)

Mastering Excellence: The Art of Enablement in Consulting (Part 1)

Christina Wood
Written by Christina Wood April 5, 2019

There’s not one equation to success in consulting. Teams and organizations can operate differently, and still be successful; however, as competition evolves, differentiation is paramount. How can you pull your consulting services apart? Seismic believes the answer is enablement. With that, we welcome you to Seismic’s blog series Mastering Excellence: The Art of Enablement in Consulting,…

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Consulting, Buyer Engagement, Sales Effectiveness, Sales Enablement