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How to Improve Sales Productivity: 7 Helpful Hints

How to Improve Sales Productivity: 7 Helpful Hints

Seismic
Written by Seismic May 15, 2015

Sales productivity is the #1 challenge for almost 65% of B2B organizations, according to research from The Bridge Group. Therefore, optimizing sales productivity should be one of the most important aspects for a business to focus on – the efficiency, effectiveness, and productivity of the salesforce has a direct and significant impact on revenue. What is…

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Seismic Acquires SAVO: What it means for customers

Seismic Acquires SAVO: What it means for customers

Doug Winter
Written by Doug Winter May 8, 2018

Today we announced a definitive agreement to acquire SAVO Group, bringing together two of the major global sales enablement brands. It is a significant chapter in our company’s history and the overall sales enablement market. By bringing SAVO Group and their customer base into the Seismic family, Seismic will have more than 450 employees and…

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Asset Management, Seismic News
How to Leverage Sales Efficiency and Sales Effectiveness

How to Leverage Sales Efficiency and Sales Effectiveness

Seismic
Written by Seismic January 19, 2018

“Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker, father of modern management theory In other words, just because you CAN do something, does that mean you SHOULD? And what SHOULD you be doing anyway? ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a…

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What is Sales Operations?

What is Sales Operations?

Seismic
Written by Seismic January 19, 2018

As sales organizations become more process driven and scientific, sales operations has taken on a new level of importance. Matt Heinz calls them one of the most unsung heroes for sales organizations. There are thousands of sales operations professionals in the US alone and the function has become increasingly common since Xerox pioneered the role…

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The 3 P’s of Successful Sales Interactions

The 3 P’s of Successful Sales Interactions

mcheung
Written by mcheung October 13, 2015

According to a Forrester Research study, approximately 60% of executive buyers are unsatisfied with their interaction with sellers. Today’s buyers have access to a virtually endless supply of information, and, as a result, place an unprecedented burden on sellers to demonstrate value. In order to meet this challenge and have successful sales interactions, sales reps…

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Sales Enablement
Get SMART To Provide Better Feedback

Get SMART To Provide Better Feedback

Alyssa Drury
Written by Alyssa Drury September 10, 2014

Without goals, teams and individuals alike are left with little direction and motivation to succeed, so many companies turn to SMART goals to improve productivity and performance. But what about providing SMART feedback?

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Marketing Performance, Sales Enablement
Top 40 Predictive Analytics Tools

Top 40 Predictive Analytics Tools

Dan Burtan
Written by Dan Burtan January 19, 2018

Predictive analytics are increasingly important to businesses as they become more scientific in their sales processes. Companies are collecting large amounts of data but aren’t always sure how to use this information. Predictive tools allow sales and marketing teams to apply historical data to future events to boost their efficiency, save time and money, and drive…

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The One Word That Should Describe Your Salespeople

The One Word That Should Describe Your Salespeople

Daniel Rodriguez
Written by Daniel Rodriguez August 7, 2014

I had an intriguing conversation with Scott Santucci, an analyst at Forrester who covers the sales enablement space, about the role of sales teams. Santucci asked,

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Sales Enablement
Asset-management-marketing

Three Asset Management Marketing Trends to Watch in 2018

Jason Fidler
Written by Jason Fidler January 31, 2018

Asset management has undergone a long period of disruption since the financial crisis ten years ago, but according to a recent report from PricewaterhouseCoopers, we’ve only begun to scratch the surface of the industry’s reinvention. PwC’s exhaustive study found that there will be far fewer firms managing far more assets in only five or ten…

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Asset Management, Seismic News, Trending Topics
5 Qualities of All-Star Inside Sales Reps

5 Qualities of All-Star Inside Sales Reps

Seismic
Written by Seismic November 23, 2015

Across industries, inside sales is growing. Modern inside sales is well beyond the days of dialing for dollars. For startups, taking advantage of email, telephone and video conferencing is a good way to get started quickly. For large businesses, bringing outside sales back in-house to use the latest technology can be a huge cost saver.…

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