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How to Leverage Sales Efficiency and Sales Effectiveness

How to Leverage Sales Efficiency and Sales Effectiveness

Seismic
Written by Seismic January 19, 2018

“Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker, father of modern management theory In other words, just because you CAN do something, does that mean you SHOULD? And what SHOULD you be doing anyway? ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a…

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Get SMART To Provide Better Feedback

Get SMART To Provide Better Feedback

Alyssa Drury
Written by Alyssa Drury September 10, 2014

Without goals, teams and individuals alike are left with little direction and motivation to succeed, so many companies turn to SMART goals to improve productivity and performance. But what about providing SMART feedback?

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Marketing Performance, Sales Enablement
How to Improve Sales Productivity: 7 Helpful Hints

How to Improve Sales Productivity: 7 Helpful Hints

Seismic
Written by Seismic May 15, 2015

Sales productivity is the #1 challenge for almost 65% of B2B organizations, according to research from The Bridge Group. Therefore, optimizing sales productivity should be one of the most important aspects for a business to focus on – the efficiency, effectiveness, and productivity of the salesforce has a direct and significant impact on revenue. What is…

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12 Must-Have KPIs of Sales Enablement

12 Must-Have KPIs of Sales Enablement

Chris Monaco
Written by Chris Monaco January 5, 2017

One of the main purposes of any sales enablement strategy is to help your sales and marketing teams become more efficient and effective in their performance. To assist in the operational integration of said functions, Seismic previously published The 12 Must-Have KPIs of Sales Enablement. This guide details and measures the 12 key performance indicators…

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Sales Enablement
The One Word That Should Describe Your Salespeople

The One Word That Should Describe Your Salespeople

Daniel Rodriguez
Written by Daniel Rodriguez August 7, 2014

I had an intriguing conversation with Scott Santucci, an analyst at Forrester who covers the sales enablement space, about the role of sales teams. Santucci asked,

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Sales Enablement
The Pros and Cons of Tying Marketing Compensation to Metric Performance

The Pros and Cons of Tying Marketing Compensation to Metric Performance

Alyssa Drury
Written by Alyssa Drury March 3, 2016

Marketing has officially entered its Renaissance Era. Long gone are the days of talking at customers without feedback and tracking metrics that don’t move the needle. Thanks to a recent boom in marketing technology, marketing success can be quantified to show its contribution to revenue goals, helping sales and marketing align more than ever before.…

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Marketing Performance
What is Sales Operations?

What is Sales Operations?

Seismic
Written by Seismic January 19, 2018

As sales organizations become more process driven and scientific, sales operations has taken on a new level of importance. Matt Heinz calls them one of the most unsung heroes for sales organizations. There are thousands of sales operations professionals in the US alone and the function has become increasingly common since Xerox pioneered the role…

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The 3 P’s of Successful Sales Interactions

The 3 P’s of Successful Sales Interactions

mcheung
Written by mcheung October 13, 2015

According to a Forrester Research study, approximately 60% of executive buyers are unsatisfied with their interaction with sellers. Today’s buyers have access to a virtually endless supply of information, and, as a result, place an unprecedented burden on sellers to demonstrate value. In order to meet this challenge and have successful sales interactions, sales reps…

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Sales Enablement
Seismic Acquires SAVO: What it means for customers

Seismic Acquires SAVO: What it means for customers

Doug Winter
Written by Doug Winter May 8, 2018

Today we announced a definitive agreement to acquire SAVO Group, bringing together two of the major global sales enablement brands. It is a significant chapter in our company’s history and the overall sales enablement market. By bringing SAVO Group and their customer base into the Seismic family, Seismic will have more than 450 employees and…

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Asset Management, Seismic News
Top 40 Predictive Analytics Tools

Top 40 Predictive Analytics Tools

Dan Burtan
Written by Dan Burtan January 19, 2018

Predictive analytics are increasingly important to businesses as they become more scientific in their sales processes. Companies are collecting large amounts of data but aren’t always sure how to use this information. Predictive tools allow sales and marketing teams to apply historical data to future events to boost their efficiency, save time and money, and drive…

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