Seismic Blog

Seismic Blog

Filter

Apply Filters
Clear Filters
Sort By: (Popularity)
How to Leverage Sales Efficiency and Sales Effectiveness

How to Leverage Sales Efficiency and Sales Effectiveness

Seismic
Written by Seismic January 19, 2018

“Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker, father of modern management theory In other words, just because you CAN do something, does that mean you SHOULD? And what SHOULD you be doing anyway? ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a…

Read More
Get SMART To Provide Better Feedback

Get SMART To Provide Better Feedback

Alyssa Drury
Written by Alyssa Drury September 10, 2014

Without goals, teams and individuals alike are left with little direction and motivation to succeed, so many companies turn to SMART goals to improve productivity and performance. But what about providing SMART feedback?

Read More
Marketing Performance, Sales Enablement
Seismic Acquires SAVO: What it means for customers

Seismic Acquires SAVO: What it means for customers

Doug Winter
Written by Doug Winter May 8, 2018

Today we announced a definitive agreement to acquire SAVO Group, bringing together two of the major global sales enablement brands. It is a significant chapter in our company’s history and the overall sales enablement market. By bringing SAVO Group and their customer base into the Seismic family, Seismic will have more than 450 employees and…

Read More
Asset Management, Seismic News
How to Improve Sales Productivity: 7 Helpful Hints

How to Improve Sales Productivity: 7 Helpful Hints

Seismic
Written by Seismic May 15, 2015

Sales productivity is the #1 challenge for almost 65% of B2B organizations, according to research from The Bridge Group. Therefore, optimizing sales productivity should be one of the most important aspects for a business to focus on – the efficiency, effectiveness, and productivity of the salesforce has a direct and significant impact on revenue. What is…

Read More
The One Word That Should Describe Your Salespeople

The One Word That Should Describe Your Salespeople

Daniel Rodriguez
Written by Daniel Rodriguez August 7, 2014

I had an intriguing conversation with Scott Santucci, an analyst at Forrester who covers the sales enablement space, about the role of sales teams. Santucci asked,

Read More
Sales Enablement
5 Qualities of All-Star Inside Sales Reps

5 Qualities of All-Star Inside Sales Reps

Seismic
Written by Seismic November 23, 2015

Across industries, inside sales is growing. Modern inside sales is well beyond the days of dialing for dollars. For startups, taking advantage of email, telephone and video conferencing is a good way to get started quickly. For large businesses, bringing outside sales back in-house to use the latest technology can be a huge cost saver.…

Read More
The 3 P’s of Successful Sales Interactions

The 3 P’s of Successful Sales Interactions

mcheung
Written by mcheung October 13, 2015

According to a Forrester Research study, approximately 60% of executive buyers are unsatisfied with their interaction with sellers. Today’s buyers have access to a virtually endless supply of information, and, as a result, place an unprecedented burden on sellers to demonstrate value. In order to meet this challenge and have successful sales interactions, sales reps…

Read More
Sales Enablement
What is Sales Operations?

What is Sales Operations?

Seismic
Written by Seismic January 19, 2018

As sales organizations become more process driven and scientific, sales operations has taken on a new level of importance. Matt Heinz calls them one of the most unsung heroes for sales organizations. There are thousands of sales operations professionals in the US alone and the function has become increasingly common since Xerox pioneered the role…

Read More
Top 46 Account-Based Selling and Marketing Tools to Maximize Sales Team Effectiveness

Top 46 Account-Based Selling and Marketing Tools to Maximize Sales Team Effectiveness

Dan Burtan
Written by Dan Burtan January 19, 2018

Account Based Selling is a B2B sales model that uses an account-based approach, rather than a lead-based or contact based approach, to predict which companies are ready and likely to buy. Under this model, sales teams focus on a set of highly-targeted, high-value accounts with the goal to convert them to customers. To do so successfully requires talking to the right people, at the…

Read More
12 Must-Have KPIs of Sales Enablement

12 Must-Have KPIs of Sales Enablement

Chris Monaco
Written by Chris Monaco January 5, 2017

One of the main purposes of any sales enablement strategy is to help your sales and marketing teams become more efficient and effective in their performance. To assist in the operational integration of said functions, Seismic previously published The 12 Must-Have KPIs of Sales Enablement. This guide details and measures the 12 key performance indicators…

Read More
Sales Enablement