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Content Personalization

The $30 Trillion Reason Your Content Needs To Be Personalized

Alessandra Fagone
Written by Alessandra Fagone March 19, 2018

As the largest generational wealth transfer takes place right now (to the tune of $30 trillion), a new wave of millennial investors are queued up to adjust, re-invest, and transition their money in the manner that suits them. If that’s not daunting enough, consider the fact that a recent study finds that only 8% of…

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Financial Services, Content Strategy, Sales Enablement
Four Ways Sellers Can Follow Up on a Great Sales Call

Four Ways Sellers Can Follow Up on a Great Sales Call

Seismic
Written by Seismic March 16, 2018

You’ve just walked out of a fantastic sales meeting. You were prepared for all of their questions (probably because you were immersed in great sales enablement content ahead of time!). You had a presentation that was tuned to the sales situation and wowed the decision makers. And when that technical team leader came in unexpectedly…

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2-content-management-best-practices

2 Content Management Best Practices

Matt Ellis
Written by Matt Ellis March 15, 2018

Content, content, everywhere, nor any to send to prospects. So goes the Rime of the Ancient Seller, or something like that. It’s not hard to see the parallels between the ill-fated mariner in Samuel Taylor Coleridge’s epic poem and today’s sellers. The mariner, surrounded on all sides by ocean, laments his inability to drink any…

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All Industries, Content Strategy, Marketing Efficiency, Sales Enablement
Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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All Industries, Content Strategy, Marketing Performance, Sales Enablement
101 Women We Admire in Sales and Marketing

101 Women We Admire in Sales and Marketing

Deirdre Pelrin
Written by Deirdre Pelrin March 8, 2018

Today is International Women’s Day—a day that one of my personal heroes Leslie Knope (heroes can be fictional characters, right?) thinks is the best day of the year. Here’s proof: Image Courtesy of NBC Okay, so Leslie was referring to Galentine’s Day but I’m sure she’d agree that International Women’s Day is equally awesome and important.…

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All Industries, Trending Topics
ready-for-sales-enabement

Are You Ready For Sales Enablement?

Matt Ellis
Written by Matt Ellis February 28, 2018

Listen, I know you already spend most days checking off items on your to-do list. Are the kids going to make it to practice later? Did I pay the electric bill? Is that important project at work still on-schedule? Did I get everything at the grocery store for dinner? Have I contributed enough to society…

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All Industries, Sales Enablement
wealth-management-conference

Three Takeaways from the GFMI Digital Transformation in Wealth Management Conference

Jason Fidler
Written by Jason Fidler February 16, 2018

Last week at the GFMI (Global Financial Markets Intelligence) Digital Transformation in Wealth Management conference in New York City, digital transformation, marketing, and innovation leaders from wealth management firms across the country gathered to discuss the current state of technology and marketing at their respective firms. Attendees represented firms ranging from some of the largest…

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Wealth Management, Trending Topics
Content-ROI-Sales-Enablement

The State of Sales Content Measurement & ROI

Matt Ellis
Written by Matt Ellis February 15, 2018

Fellow Americans (or wherever you’re from, we like everyone), we gather here today to take stock of the state of content analytics and ROI. Now, I won’t lie to you. What kind of important figurehead would lie to the populace at large? That would be downright evil and a miscarriage of the faith you’ve placed…

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Other Industries, Marketing Efficiency, Sales Enablement
Asset-management-marketing

Three Asset Management Marketing Trends to Watch in 2018

Jason Fidler
Written by Jason Fidler January 31, 2018

Asset management has undergone a long period of disruption since the financial crisis ten years ago, but according to a recent report from PricewaterhouseCoopers, we’ve only begun to scratch the surface of the industry’s reinvention. PwC’s exhaustive study found that there will be far fewer firms managing far more assets in only five or ten…

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Asset Management, Seismic News, Trending Topics