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1-Important-Content-ROI-Statistic

1 Shocking Stat About Content ROI and Content Metrics

Matt Ellis
Written by Matt Ellis January 22, 2018

We talk a lot about the importance of measuring the effectiveness of all the content that Marketing creates. It’s necessary to have insights into how those pieces are performing to ensure that resources and time aren’t being wasted. Not only is it important to measure whether Sales is actually using the content, it’s also crucial…

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Other Industries, Content Strategy, Marketing Efficiency
Healthcare-Marketing-KPIs-2018

10 KPIs Every Healthcare Marketer Needs

Shauna Leighton
Written by Shauna Leighton January 22, 2018

Marketing has long been faced with the challenge of measuring their effectiveness. Especially with content. How do you consistently prove value to your organization and your leaders? Are your campaigns even working? What Key Performance Indicators (KPIs) are most effective? How, and with what, do you measure these KPIs? As a content marketer, I understand…

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Life Sciences, Marketing Efficiency, Marketing Performance
Healthcare Marketing Trends 2018

3 Trends Shaping Healthcare Marketing in 2018

Shauna Leighton
Written by Shauna Leighton January 17, 2018

To remain competitive in an ever-evolving industry—healthcare and life sciences organizations will be pivoting their focus in 2018. Especially for Marketing, Sales, IT, and Operations. Seismic recently surveyed 200 healthcare and life sciences leaders in these departments to better understand what top companies’ market approaches will be for the coming year, including the role of…

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Life Sciences, Technology & Data, Trending Topics
Sales Enablement Definition

How Does Your Organization Define Sales Enablement?

Alli Brann
Written by Alli Brann January 11, 2018

Webster’s Dictionary defines sales enablement as… wait a minute, this opening doesn’t work for two reasons: Any writer worth their salt knows this is a cliché opening to any piece of writing Sales enablement isn’t defined in the dictionary At Seismic, we have a pretty good idea of what the phrase means to us, but…

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All Industries, Sales Enablement, Trending Topics
Seismic healthcare events 2018

10 Healthcare Events You Can’t Miss in 2018

Shauna Leighton
Written by Shauna Leighton January 3, 2018

Fifty-percent of healthcare and life sciences organizations plan to make event marketing a priority in 2018, based on a recent study conducted by Seismic. This can be correlated to the fact that while digital transformation is upon us, the need to connect on a human level is still necessary in this industry. We may all…

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Life Sciences, Trending Topics
Content Analytics

The 2 Necessary Sales Content Analytics

Matt Ellis
Written by Matt Ellis December 26, 2017

Sales needs content to do their jobs. Long gone are the days of door-to-door selling. That might have been a good way to hawk some vacuums or encyclopedia sets, but it’s not too effective for global salesforces nowadays. Instead of hitting the streets of Mayberry, sellers now have to provide their buyers with effective content…

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Other Industries, Content Strategy, Sales Enablement
STEM marketing

The 5 Best Healthcare Marketing Campaigns in 2017

Shauna Leighton
Written by Shauna Leighton December 18, 2017

As 2017 comes to an end, I can’t help but reflect on what a year it’s been. Between legislative uncertainty, updated regulations, and an intense focus on improving patient lives—it’s safe to say that the healthcare and life sciences industry experienced a lot this past year. But regardless of how 2017 unfolded, I want to…

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Life Sciences, Marketing Performance, Trending Topics
marketing content analytics

The 2 Necessary Marketing Content Analytics

Matt Ellis
Written by Matt Ellis December 14, 2017

For far too long, Marketing has been in the dark about the performance of the content they create. Sure, marketers have insight into basics like page views, time spent on page, links clicked, etc. but in the end those statistics don’t really tell the whole picture. There are so many questions that marketers have wanted…

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2 Ways to Prepare for Sales Kickoff Meetings

2 Ways to Prepare for Sales Kickoff Meetings

Matt Ellis
Written by Matt Ellis December 1, 2017

The end of the year is a natural time to begin thinking about what went right and what could have been improved upon this year. Those reflections are important not only for taking stock of how the year played out, but also for helping to shape the coming year. The culmination of the reflection and…

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Marketing Performance, Sales Enablement