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5 Sessions You Don't Want to Miss at SiriusDecisions Summit London

5 Sessions You Don’t Want to Miss at SiriusDecisions Summit London

Kate Welbourne
Written by Kate Welbourne October 2, 2018

This week hundreds of sales and marketing leaders are headed to London for the 2018 SiriusDecisions Summit Europe to discover the latest insights and technology powering today’s B2B sales and marketing teams. We know with so many sessions to choose from it can be hard to decide which ones to attend. Check out the five…

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Technology, Trending Topics
forrester wave sales enablement

Seismic Named a Leader in The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018

Doug Winter
Written by Doug Winter September 25, 2018

In December 2016, Forrester published The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016. At the time, our company had around 200 enterprise customers and about as many employees. If a prospective customer of ours even had anyone with the words “sales enablement” in their title, more often than not it was one person trying…

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All Industries, Seismic News
Digital Transformation Comes for the Manufacturing Industry

Digital Transformation Comes for the Manufacturing Industry

Matt Ellis
Written by Matt Ellis September 24, 2018

The manufacturing industry is enormous and amorphous. It’s difficult to find a one-size fits all definition to encapsulate the industry. Manufacturing can consist of creating some of the largest machines in the world, or some of the tiniest. However, most manufacturing organizations will run into similar problems, and how those problems are solved can often…

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Other Industries, Sales Effectiveness
Three Takeaways from the 2018 Sales Enablement Society Conference

Three Takeaways from the 2018 Sales Enablement Society Conference

Matt Lieberson
Written by Matt Lieberson September 24, 2018

Last week was the Sales Enablement Society conference in Denver, and it was incredible to see the number of attendees dedicated to sales enablement and invested in the growth of the industry. It was truly a community of learning in Denver. Here are the three biggest takeaways from the conference about the sales enablement community:…

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Sales Effectiveness, Sales Enablement, Trending Topics
A Sales Enablement Platform is the Perfect Document Management System

A Sales Enablement Platform is the Perfect Document Management System

Matt Ellis
Written by Matt Ellis September 21, 2018

As the late, great George Carlin once said, we’re all just trying to find a place for our stuff. Any enterprise organization is going to run into the problem of having to decide where they’re going to store and manage all their stuff. Most of the time this boils down to content being stored in…

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Technology, Content Strategy, Marketing Efficiency
sales excellence

3 Ways to Prepare your Organization for Content Automation

Matt Ellis
Written by Matt Ellis September 18, 2018

A nightmare scenario for a seller goes something like this: they are engaged with a buyer who has a specific set of pain points and needs, the buyer then requests more information that will prove that the seller’s organizations is uniquely capable of solving their needs, however, when the seller goes to look for content…

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Other Industries, Content Strategy, Marketing Efficiency, Marketing Performance
The Cost of Noncompliance to Medical Device Sales & Marketing Teams

The Cost of Noncompliance to Medical Device Sales & Marketing Teams

Jess Cody
Written by Jess Cody September 14, 2018

$1.15 million, $20 million, $100 million. These are all costs associated with fines and fees that medical device companies incur for noncompliance. Here’s another stat. According to data by KPMG, the medical device industry’s global annual sales is forecast to rise to almost $800 billion by 2030. $800 billion. This shows that the medical device…

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Life Sciences, Compliance & Regulatory, Sales Enablement
product marketing strategy

Product Marketing Strategy is Enhanced by Sales Enablement

Matt Ellis
Written by Matt Ellis September 13, 2018

Product marketers are often akin to chefs in the kitchen. They’re going from preparing the vegetables, to checking on the boiling water, to searing the meat, to finishing the side dishes, to finally plating the food. Then they start all over again. This is all to say that product marketers are responsible for a lot…

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Technology, Content Strategy, Marketing Efficiency, Sales Effectiveness
smarter selling

Lessons from the Smarter Selling Campaign – Keys to Being a Better Seller, From the Sellers themselves

Matt Lieberson
Written by Matt Lieberson September 11, 2018

With Seismic’s new, truly personalized platform, the Era of the Smarter Seller is here. Our product is chock full of capabilities focused on making the platform as individualized as possible, such as predictive search, personalized content recommendations, and increased data to best engage buyers. Industry leaders such as Nancy Nardin of Smarter Selling Tools, Steven…

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All Industries, Buyer Engagement, Sales Effectiveness, Sales Enablement
sales effectiveness

The Path to Sales Effectiveness

John Rivers
Written by John Rivers September 5, 2018

Closing a deal is often as difficult as slaying the Minotaur—you know, the monster of Greek myth who’s half-man, half-bull and lives in a giant maze.  Never met him personally but I’ve heard stories.  People love to gossip. As a seller, you find yourself trapped inside a labyrinth of a sales cycle and at the…

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All Industries, Sales Effectiveness, Sales Enablement