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The Future of Sales Enablement is Personalization: New Forrester Study

The Future of Sales Enablement is Personalization: New Forrester Study

Matt Lieberson
Written by Matt Lieberson July 25, 2019

Sales enablement is having a moment. LinkedIn has almost 9000 open sales enablement positions across the United States alone. So, it is high time to delve into what sales enablement really looks like in 2019. Seismic commissioned Forrester Consulting on a July 2019 study[1] reporting on the present and future of enablement, surveying nearly 400…

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Sales Enablement, Technology & Data, Trending Topics
8 Reasons Your Sales Reps are Losing Deals

8 Reasons Your Sales Reps are Losing Deals

Dan Burtan
Written by Dan Burtan July 23, 2019

Buyers have taken control of the modern sales cycle, and successful salespeople today know they need to act like trusted advisors with prospects to simplify their decision-making process, understand their needs and behavior, and deliver immediate value, otherwise they will lose the deal. Great sales managers and sales reps won’t just accept that a deal…

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Asset Management, Banking, Consulting, Financial Services, Life Sciences, Other Industries, Technology, Telecommunications, Wealth Management, Buyer Engagement, Sales Effectiveness, Sales Enablement
Challenges with Cross-Selling in Commercial Banking and how Technology can Help

Challenges with Cross-Selling in Commercial Banking and how Technology can Help

Jake Pieruccini
Written by Jake Pieruccini July 15, 2019

For banks, lending is getting less profitable and funding has gotten more costly. According to David O’Connell of the AITE Group, this means banks need to embrace lending as the “tip of the spear” and field new opportunities to acquire deposits. Maximizing collaboration between lenders and treasury management and “treating all products and services as…

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Banking, Advisor Enablement, Buyer Engagement, Technology & Data
10 Tips to Drive World-Class Sales Enablement

10 Tips to Drive World-Class Sales Enablement

Dan Burtan
Written by Dan Burtan July 10, 2019

If there was ever a time when selling was easy, now is not it. Selling into the b-to-b marketplace is becoming increasingly difficult because today’s buyers are digitally educated and socially connected. Instead of relying on sellers for information on products and services, buyers turn to the Internet and their professional networks to educate themselves…

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Sales Enablement
How Investment Managers Can Use Technology to Enable a Client-First Approach to Sales

How Investment Managers Can Use Technology to Enable a Client-First Approach to Sales

Alyssa Drury
Written by Alyssa Drury July 8, 2019

The investment management industry faces no shortage of challenges. Client expectations are on the rise as they seek the same kinds of highly customized, consultative, and engaging experiences they’re accustomed to in virtually every other aspect of their lives. At the same time, clients are becoming increasingly more sensitive to fees. That sensitivity is putting…

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Asset Management, Wealth Management, Sales Enablement, Technology & Data
The Shift From Sales Reps to Trusted Advisors

The Shift From Sales Reps to Trusted Advisors

Dan Burtan
Written by Dan Burtan July 2, 2019

State of buyer engagement in 2019 Buyers today can obtain product information and read reviews without ever talking to a salesperson, embarking on as much as 57% of the buyer’s journey alone. Because prospects and buyers are more educated their expectations have also increased. Customers today expect salespeople to act as trusted advisors. When buyers…

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Buyer Engagement, Buyer's Journey, Sales Effectiveness
Have You Adapted to the Modern Sales Cycle?

Have You Adapted to the Modern Sales Cycle?

Alyssa Drury
Written by Alyssa Drury July 1, 2019

It’s no secret that the sales cycle has changed a lot over the past few decades. Some may even say that sales reps that are new to the game have a bit of an advantage when it comes to learning and onboarding; they are typically tech-savvy, have fresh and mold-able minds that aren’t bogged down…

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Buyer's Journey, Sales Enablement
How Financial Firms Use Technology to Keep Up with Compliance Changes

How Financial Firms Use Technology to Keep Up with Compliance Changes

Alyssa Drury
Written by Alyssa Drury June 25, 2019

The SEC recently made a substantial change to its Customer Relationship Summary that largely went under the radar: the removal of the word “fiduciary” from mandated language RIAs must use to describe their standard of conduct. This is not to say that RIAs cannot use the term “fiduciary” or are unable to tell clients that…

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Asset Management, Wealth Management, Compliance & Regulatory
Improving the Buyer/Seller Relationship: Recap of the B2B Sales Show Podcast with Ed Calnan and John Boucher

Improving the Buyer/Seller Relationship: Recap of the B2B Sales Show Podcast with Ed Calnan and John Boucher

Stephanie Jackman
Written by Stephanie Jackman June 18, 2019

Fifty-seven percent of the information buyers need they gather on their own before they’re even in touch with a salesperson, meaning it’s more important than ever for salespeople to be sharp, prepared, and add new value. Sellers are not only wasting time, but annoying buyers, by pushing content and messages on them that are irrelevant…

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Sales Effectiveness, Sales Enablement
Overcoming the Telecom Hurdle: Building on a Legacy Through Digital Transformation

Overcoming the Telecom Hurdle: Building on a Legacy Through Digital Transformation

Jonathan Hinz
Written by Jonathan Hinz June 17, 2019

The B2B telecom industry is unique. On one hand, it provides a service that enables the use of one of the business world’s most indispensable commodities – the telephone. As mobile data consumption continues to accelerate YoY, growth of the B2B market is expected to be four times greater than that of the consumer market…

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Telecommunications, Digital transformation