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Yesterday, Seismic hosted a webinar with Anthony Nygren, Executive VP at EMI Strategic Marketing: Cleaning Up The Content Mess Before A Sales Enablement Rollout. An expert in strategic sales acceleration solutions, Anthony was the perfect advocate for organizing enterprise content and gave webinar attendees a step-by-step process for doing so. While Anthony gave many tips for enterprise content organization, three major takeaways are below.Read More
This weekend I stopped at Evan’s New York Style Deli in Marblehead, Massachusetts, to pick up some sandwiches for the beach. From the heaping piles of corned beef to the fast-moving counter service, Evan’s always delivers an authentic New York experience. I wasn’t expecting to learn a valuable sales lesson from a deli, but that’s exactly what happened on this busy summer Saturday.Read More
Most large companies could learn a thing or two from news organizations. Yes, those behemoth media organizations that read tweets on the air (not all news is good news). Why? Because news organizations are able to disseminate information to fragmented audiences in a personalized way almost instantaneously. As for todayRead More
The summer months pose a number of challenges for sales teams. With vacations, increased activities outside of the workplace, and the general longing for the beautiful weather outdoors, it can be difficult to keep your team on track. So how do you keep your team motivated through these last few weeks of summer? Here are five tips to make sure your sales reps keep making their numbers.Read More
Sales enablement isn’t just a theory or strategic imperative passed down by senior management. It’s an ongoing series of initiatives, with measurable KPIs, that lead to positive outcomes seen on the P&L. But searching for real-world examples of sales enablement success can be an exhausting effort because there’s not much out there. If sales enablement is alive and well, how are companies measuring its progress?Read More