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Malcolm Gladwell on the Tranformational Power of Reframing at SiriusDecisions Summit

Daniel Rodriguez
Written by Daniel Rodriguez May 22, 2014

Malcolm Gladwell, the keynote speaker at the 2014 SiriusDecisions Annual Summit, spoke about business transformation, and how to go about creating change that is truly disruptive. His solution: reframe the problem. He provided three great examples (I

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Marketing Performance, Sales Enablement
Sales, Marketing and Digital Content in Insurance (Part 3 of 3)

Sales, Marketing and Digital Content in Insurance (Part 3 of 3)

Daniel Rodriguez
Written by Daniel Rodriguez May 16, 2014

On April 29, Mark Breading of Strategy Meets Action, a leading insurance consultancy firm, moderated a thought leadership panel on sales, marketing and digital content in the insurance world. He was joined by Monique Hesseling of Strategy Meets Action and Ed Calnan, President and Co-Founder of Seismic. This is the final of their discussion.

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Other Industries, Sales Enablement
Sales, Marketing and Digital Content in Insurance (Part 2 of 3)

Sales, Marketing and Digital Content in Insurance (Part 2 of 3)

Daniel Rodriguez
Written by Daniel Rodriguez May 7, 2014

On April 29, Mark Breading of Strategy Meets Action, a leading insurance consultancy firm, moderated a thought leadership panel on sales, marketing and digital content in the insurance world. He was joined by Monique Hesseling of Strategy Meets Action and Ed Calnan, President and Co-Founder of Seismic. This is Part 2 of 3 of their discussion.

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Other Industries
How Sales VPs Are Like NFL GMs

How Sales VPs Are Like NFL GMs

Daniel Rodriguez
Written by Daniel Rodriguez May 7, 2014

If you are a VP of Sales, do you ever pretend that building your sales team is like the process of building an NFL team? Well, you should. Because your sales reps are like a quarterback out there on the field and it

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Sales Enablement
Rapid Reaction: The Tablet Strategy Conference hosted by TabTimes

Rapid Reaction: The Tablet Strategy Conference hosted by TabTimes

Daniel Rodriguez
Written by Daniel Rodriguez May 6, 2014

I attended the TabTimes

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Technology & Data
Sales, Marketing and Digital Content in Insurance (Part 1 of 3)

Sales, Marketing and Digital Content in Insurance (Part 1 of 3)

Daniel Rodriguez
Written by Daniel Rodriguez April 30, 2014

On April 29, Mark Breading of Strategy Meets Action, a leading insurance consultancy firm, moderated a thought leadership panel on sales, marketing and digital content in the insurance world. He was joined by Monique Hesseling of Strategy Meets Action and Ed Calnan, President and Co-Founder of Seismic. This is Part 1 of 3 of their discussion.

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Other Industries
5 Onboarding Best Practice for New Sales Hires

5 Onboarding Best Practice for New Sales Hires

Seismic
Written by Seismic April 30, 2014

Sales Professionals are the Next Point of Differentiation Sales First companies understand that today’s B2B sales landscape does not stop at product or solution differentiation, but extends to  differentiation between sales professionals. Hiring Customer Advocate Sales Professionals is the first of many investments a Sales First Company makes towards succeeding in an increasingly competitive marketplace.…

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Pandora's Box of Digital Content

Pandora's Box of Digital Content

Daniel Rodriguez
Written by Daniel Rodriguez April 29, 2014

Approximately 90 percent of marketing deliverables are not used by sales. Salespeople spend 30 hours per month searching or creating selling tools to use in the field. What

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Marketing Performance, Sales Enablement
3 Insider Tips for Bringing Out the Best in Your Sales Team

3 Insider Tips for Bringing Out the Best in Your Sales Team

rfardin
Written by rfardin April 25, 2014

In order to take your sales team to the next level, you

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Sales Enablement
Productivity and Effectiveness: Keeping the Balance

Productivity and Effectiveness: Keeping the Balance

Daniel Rodriguez
Written by Daniel Rodriguez April 24, 2014

If your actual revenue isn

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Sales Enablement