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How Being A Better Listener Will Make You A Better Sales Rep

How Being A Better Listener Will Make You A Better Sales Rep

Alyssa Drury
Written by Alyssa Drury September 5, 2014

Believe it or not, Vanilla Ice had some pretty good selling advice in

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Sales Enablement
What Nike And The Tower Of Babel Can Teach You About Content Organization

What Nike And The Tower Of Babel Can Teach You About Content Organization

Alyssa Drury
Written by Alyssa Drury September 4, 2014

Yesterday, Seismic hosted a webinar with Anthony Nygren, Executive VP at EMI Strategic Marketing: Cleaning Up The Content Mess Before A Sales Enablement Rollout. An expert in strategic sales acceleration solutions, Anthony was the perfect advocate for organizing enterprise content and gave webinar attendees a step-by-step process for doing so. While Anthony gave many tips for enterprise content organization, three major takeaways are below.

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Asset Management, Marketing Performance, Sales Enablement
I Relearned Everything I Knew About Sales In 60 Seconds….At A Deli

I Relearned Everything I Knew About Sales In 60 Seconds….At A Deli

ecalnan
Written by ecalnan September 3, 2014

This weekend I stopped at Evan’s New York Style Deli in Marblehead, Massachusetts, to pick up some sandwiches for the beach. From the heaping piles of corned beef to the fast-moving counter service, Evan’s always delivers an authentic New York experience. I wasn’t expecting to learn a valuable sales lesson from a deli, but that’s exactly what happened on this busy summer Saturday.

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Sales Enablement
Seismic Quiz: Is Your Sales Leadership Style More Like Belichick or Carroll?

Seismic Quiz: Is Your Sales Leadership Style More Like Belichick or Carroll?

Alyssa Drury
Written by Alyssa Drury September 2, 2014

Whether it’s coaching a football team or heading a sales team, no single approach to leadership is the right one. It all depends on your team

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Sales Enablement
5 Benefits of Organized Content for the Enterprise

5 Benefits of Organized Content for the Enterprise

Alyssa Drury
Written by Alyssa Drury August 28, 2014

Some people are inherently organized. They have their lives planned five years out, by the day, color coded by priority. Some, on the other hand, couldn

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Asset Management, Marketing Performance, Sales Enablement
5 Sales and Marketing Myths Debunked

5 Sales and Marketing Myths Debunked

Alyssa Drury
Written by Alyssa Drury August 27, 2014

Is your company approaching sales and marketing the right way? There are many misconceptions about the sales-marketing relationship that may hurt the way your company operates. These two departments

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Marketing Performance, Sales Enablement
Why Enterprise B2B Sales Is Stuck In The 80’s

Why Enterprise B2B Sales Is Stuck In The 80’s

Daniel Rodriguez
Written by Daniel Rodriguez August 22, 2014

Most large companies could learn a thing or two from news organizations. Yes, those behemoth media organizations that read tweets on the air (not all news is good news). Why? Because news organizations are able to disseminate information to fragmented audiences in a personalized way almost instantaneously. As for today

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Sales Enablement
Motivating Your Team Through The Dog Days Of Summer

Motivating Your Team Through The Dog Days Of Summer

Alyssa Drury
Written by Alyssa Drury August 21, 2014

The summer months pose a number of challenges for sales teams. With vacations, increased activities outside of the workplace, and the general longing for the beautiful weather outdoors, it can be difficult to keep your team on track. So how do you keep your team motivated through these last few weeks of summer? Here are five tips to make sure your sales reps keep making their numbers.

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Marketing Performance, Sales Enablement
What Does Sales Enablement Success Look Like in Real Life?

What Does Sales Enablement Success Look Like in Real Life?

Alyssa Drury
Written by Alyssa Drury August 20, 2014

Sales enablement isn’t just a theory or strategic imperative passed down by senior management. It’s an ongoing series of initiatives, with measurable KPIs, that lead to positive outcomes seen on the P&L. But searching for real-world examples of sales enablement success can be an exhausting effort because there’s not much out there. If sales enablement is alive and well, how are companies measuring its progress?

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Sales Enablement
How To Make Your Sales Enablement Strategy Stick

How To Make Your Sales Enablement Strategy Stick

Alyssa Drury
Written by Alyssa Drury August 18, 2014

There

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Asset Management, Sales Enablement, Technology & Data