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The Relationship Manager Productivity Problem

The Relationship Manager Productivity Problem

Daniel Rodriguez
Written by Daniel Rodriguez July 23, 2013

We all know the adage

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Marketing Performance, Sales Enablement
Why Custom Presentations Give Marketers Headaches

Why Custom Presentations Give Marketers Headaches

Daniel Rodriguez
Written by Daniel Rodriguez June 27, 2013

CMI published a fantastic blog post today detailing the content creation process that Patti Ernst, the Channel Marketing Director at financial management company Invesco, leads with her marketing team.  Working in the highly regulated asset management industry, Ernst sits at the intersection of sales, marketing and compliance.  Her single biggest challenge is creating content in a timely manner. 

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Marketing Performance, Sales Enablement

The Importance of Video in the B2B Sales Process

Daniel Rodriguez
Written by Daniel Rodriguez June 21, 2013

A recently published infographic from IDG Research Services sheds some fantastic light on just how far video has come in the B2B tech buying process. There are a few key statistics that I find particularly important…

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Sales Enablement
What Working As A Kid Taught Me About Building A Sales Operation

What Working As A Kid Taught Me About Building A Sales Operation

ecalnan
Written by ecalnan June 17, 2013

Over the weekend, I got to spend some time with some family for Father

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Sales Enablement

IDC Says 2013 is Microsoft’s Year of Reckoning for Mobile

ecalnan
Written by ecalnan November 29, 2012

Next year will be Microsoft’s “year of reckoning” in mobile, says IDC in a report with big predictions for 2013.

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Technology & Data