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Collaboration Across Sales and Marketing Departments: Business Success with Sales Enablement

Collaboration Across Sales and Marketing Departments: Business Success with Sales Enablement

Seismic
Written by Seismic August 6, 2015

Remember group projects in college? Often, these memories stir up feelings of frustration and dread, because it’s not always easy to work with a team on a single task. Bad experiences aside, think back to a group project that went well. How did your team work together? What were the ingredients that lead to success?…

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3 Reasons Content Management Improves Sales Enablement

3 Reasons Content Management Improves Sales Enablement

Seismic
Written by Seismic May 19, 2017

On average, sales reps spend up to 30% of their time searching across 7 different systems for the right content. And that’s just when they know what their looking for, imagine how much time they waste on top of that deciding what content to use.  If that’s not enough to convince you on how a…

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The Power of the Accessible Toolbox

The Power of the Accessible Toolbox

Seismic
Written by Seismic November 10, 2017

Sales people are in a constant whirlwind of activity. They’re prospecting, building pipeline, nurturing prospects, and closing business. And just 29% of their day is devoted to core selling activities. With such busy schedules, it’s no wonder sellers want extra little edges to increase their available time. At the peak of the industrial era, manufacturers…

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3 Ways to Get Ahead With Sales Enablement

3 Ways to Get Ahead With Sales Enablement

Seismic
Written by Seismic November 6, 2017

As a modern-day sales rep, there’s a good chance you hear the term “sales enablement” on a regular basis. You may even use it yourself. But what exactly is sales enablement? Do we really know what it means? And why the industry-wide ambiguity? For one, there’s no central definition for this relatively new concept. If…

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How to Stop Sales Procrastination and Hit Revenue Goals

How to Stop Sales Procrastination and Hit Revenue Goals

Seismic
Written by Seismic November 9, 2017

Do you ever find yourself putting off some of the simplest tasks? Do you feel like you are spending more time avoiding an assignment instead of just sitting down and simply doing it? Are you letting yourself get distracted by office gossip, social media, and holiday parties? If any of these sound familiar, you may…

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Your Sales Enablement Problem is NOT Content

Your Sales Enablement Problem is NOT Content

Seismic
Written by Seismic June 1, 2017

Your Sales Enablement Program Needs Content in Context What you think is a content problem, can be solved by context The most commonly used word in Sales Enablement is content.  (Regardless of how you think about or define sales enablement, that statement is hard to dispute).  Sales enablement teams want to make sure their sellers have access…

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The History of Sales Enablement

The History of Sales Enablement

Seismic
Written by Seismic March 16, 2017

Just a few years ago, Sales Enablement was a term used only by early-adaptors. Today, Sales Enablement has made its way into the mainstream; top analysts write about it, top companies hire for it… and dozens of software companies claim to BE it. But it’s important to note that Sales Enablement is NOT technology; Sales…

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Sales Resources are More Than Just Sales Content

Sales Resources are More Than Just Sales Content

Seismic
Written by Seismic September 8, 2017

B2B buyers are hungry for information. They see insights and data as powerful ways to drive more value for their companies — and their own careers. But generic information that’s not relevant to a buyer’s industry or problems is not going to help. It’ll only confuse. Yet that’s what too many sales people do. They…

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Why Sales Enablement Technology is Critical to the Future of Selling

Why Sales Enablement Technology is Critical to the Future of Selling

Seismic
Written by Seismic March 7, 2017

Let’s face it: sales organizations invest in a lot of tools. For all the salespeople out there, think about how many portals and systems you’re expected to log into every day. If you were to tell me a number below 7, I probably wouldn’t believe you! Though it’s easy to feel bogged down by technology,…

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What Does Heroku1 Do For Salesforce1 Users?

What Does Heroku1 Do For Salesforce1 Users?

Marc Romano
Written by Marc Romano December 30, 2013

With the arrival of Salesforce1 comes Heroku1, a cloud platform that allows users to access their data everywhere, but what are its benefits? Aside from being a place to hold critical files, Heroku1 has several features that make it an app developer

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Marketing Performance, Sales Enablement, Technology & Data