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3 Reasons Why Your Organization Needs Sales Operations AND Sales Enablement

3 Reasons Why Your Organization Needs Sales Operations AND Sales Enablement

Seismic
Written by Seismic September 1, 2017

If sales is both an art and science, then sales operations is very much the science of sales. Sales operations uses historical performance and yields and proven best practices to build sales and lead plans, along with incentivizing schemes to architect success that matches business objectives. Performance against those plans is measured using a number of leading indicators that…

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The 6 Essential Questions to Answer Before Creating New Content

The 6 Essential Questions to Answer Before Creating New Content

Seismic
Written by Seismic July 7, 2017

Inspiration for content marketers is never far. With new reports, industry changes, and growing business needs happening every day, content writers can be prolific. In fact, 70% of organizations said they expect to create more content this year, according to the Content Marketing Institute (CMI). Budgets for content marketing are growing as well, representing even…

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sales enablement platform

How Sales Enablement Fits into your B2B Tech Stack

Seismic
Written by Seismic October 4, 2017

Before the Internet, buyers relied on salespeople and marketing to deliver the information needed to make a purchasing decision, but those days are long gone. Today’s B2B selling environment has evolved and as a result, buyers are more informed. Therefore, marketers and salespeople need to work together now more than ever to deliver value for…

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How Situational Guidance Helps Sellers Win

How Situational Guidance Helps Sellers Win

Seismic
Written by Seismic September 20, 2017

Sales is a performance art. You’re up on a virtual (or real!) stage with virtually no time to deeply consider what to do next. And just like a great improv performance, a seller can inspire and engage prospects when they respond to the specific needs of prospects in real-time. Consider a few real-world sales scenarios:…

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5 Reasons Why Marketing Needs Sales Enablement

5 Reasons Why Marketing Needs Sales Enablement

Seismic
Written by Seismic October 16, 2017

Marketing is a coin toss, and there is no way to tell which way the coin will flip. You could send one thousand people a marketing email and maybe get a dozen people to click through. Or you could select a group of highly qualified prospects to reach out to and hear back from every…

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4 Types of Content to Build a Sales Machine

4 Types of Content to Build a Sales Machine

Seismic
Written by Seismic February 2, 2016

Think fast! How does content marketing help your company drive sales? Are the white papers generating leads? Is the blog driving clicks? If so, good job. You’ve hit the status quo. You probably have more pages of content than you know what to do with. So let’s put that content to use. When applied properly,…

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7 Roles of a Sales Enablement Leader

7 Roles of a Sales Enablement Leader

Seismic
Written by Seismic April 23, 2014

Whether you’re a chief executive, team manager or sales rep, sales enablement leadership requires versatility in behaviors, skills, attitude and the ability to take on many different roles. So what kinds of roles must the best sales enablement leaders refine to be successful? The Magnificent Seven Strategist Winning deals requires constant assessment of your sales…

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Develop a Sales and Marketing Power Couple to Impact the Bottom Line

Develop a Sales and Marketing Power Couple to Impact the Bottom Line

Seismic
Written by Seismic September 2, 2015

When offered a free front-row seat to presentations by 30+ of the most prominent sales influencers, you can bet I’ll jump on the opportunity. So, after getting wind of yesterday’s Virtual Social Selling Summit, I signed up to join the 10,000+ professionals tuning in for sessions. With a dual background in Sales and Marketing, I…

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62 Women We Admire in Sales and Marketing

62 Women We Admire in Sales and Marketing

Michelle Markelz
Written by Michelle Markelz March 21, 2019

Has anyone ever asked you what three words best describe you? At Seismic, three words that capture us pretty well are innovator, enabler and leader. We know the weight of those words and the expectation that comes with using them, so when we see those qualities in others, we like to tip our hats and…

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3 Ways to Make the Modern Buyer Love You

3 Ways to Make the Modern Buyer Love You

Seismic
Written by Seismic December 18, 2015

Prior to the rise of technology, B2B sellers were behind the wheel. In the old days of selling, buyers relied on sellers to provide the information they needed to make a purchasing decision. Now, the computer firepower carried in buyers’ pockets can connect them to mountains of product information in a matter of seconds. Today’s…

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