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Why Sales Enablement Technology is Critical to the Future of Selling

Why Sales Enablement Technology is Critical to the Future of Selling

Seismic
Written by Seismic March 7, 2017

Let’s face it: sales organizations invest in a lot of tools. For all the salespeople out there, think about how many portals and systems you’re expected to log into every day. If you were to tell me a number below 7, I probably wouldn’t believe you! Though it’s easy to feel bogged down by technology,…

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What Does Heroku1 Do For Salesforce1 Users?

What Does Heroku1 Do For Salesforce1 Users?

Marc Romano
Written by Marc Romano December 30, 2013

With the arrival of Salesforce1 comes Heroku1, a cloud platform that allows users to access their data everywhere, but what are its benefits? Aside from being a place to hold critical files, Heroku1 has several features that make it an app developer

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Marketing Performance, Sales Enablement, Technology & Data
3 Things Sellers Need to Improve the Buyer Experience

3 Things Sellers Need to Improve the Buyer Experience

Seismic
Written by Seismic October 31, 2017

The buyer experience. It’s a current phenomenon buzzing around the B2B space these days, and to stay competitive, your sellers (and marketers) need to deliver the best in order to stay ahead of the rest. But when you’re thinking about how to improve the buyer experience, are you thinking about how you can achieve that…

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How to Stop Sales Procrastination and Hit Revenue Goals

How to Stop Sales Procrastination and Hit Revenue Goals

Seismic
Written by Seismic November 9, 2017

Do you ever find yourself putting off some of the simplest tasks? Do you feel like you are spending more time avoiding an assignment instead of just sitting down and simply doing it? Are you letting yourself get distracted by office gossip, social media, and holiday parties? If any of these sound familiar, you may…

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3 Ways to Get Ahead With Sales Enablement

3 Ways to Get Ahead With Sales Enablement

Seismic
Written by Seismic November 6, 2017

As a modern-day sales rep, there’s a good chance you hear the term “sales enablement” on a regular basis. You may even use it yourself. But what exactly is sales enablement? Do we really know what it means? And why the industry-wide ambiguity? For one, there’s no central definition for this relatively new concept. If…

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Develop a Sales and Marketing Power Couple to Impact the Bottom Line

Develop a Sales and Marketing Power Couple to Impact the Bottom Line

Seismic
Written by Seismic September 2, 2015

When offered a free front-row seat to presentations by 30+ of the most prominent sales influencers, you can bet I’ll jump on the opportunity. So, after getting wind of yesterday’s Virtual Social Selling Summit, I signed up to join the 10,000+ professionals tuning in for sessions. With a dual background in Sales and Marketing, I…

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Collaboration Across Sales and Marketing Departments: Business Success with Sales Enablement

Collaboration Across Sales and Marketing Departments: Business Success with Sales Enablement

Seismic
Written by Seismic August 6, 2015

Remember group projects in college? Often, these memories stir up feelings of frustration and dread, because it’s not always easy to work with a team on a single task. Bad experiences aside, think back to a group project that went well. How did your team work together? What were the ingredients that lead to success?…

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7 Roles of a Sales Enablement Leader

7 Roles of a Sales Enablement Leader

Seismic
Written by Seismic April 23, 2014

Whether you’re a chief executive, team manager or sales rep, sales enablement leadership requires versatility in behaviors, skills, attitude and the ability to take on many different roles. So what kinds of roles must the best sales enablement leaders refine to be successful? The Magnificent Seven Strategist Winning deals requires constant assessment of your sales…

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7 Reasons You Are Losing Sales Deals

7 Reasons You Are Losing Sales Deals

Seismic
Written by Seismic March 2, 2017

Prospects will look for any little reason to dismiss your product from their consideration. If buyers have an unpleasant interaction with you or your sales team, they are less likely to want to move ahead with your organization. So take a step back and evaluate your sales process. Making one or more of the following…

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Marketing Automation and Sales Enablement: The Dynamic Duo

Marketing Automation and Sales Enablement: The Dynamic Duo

Seismic
Written by Seismic August 24, 2017

Marketing automation is not the same as sales enablement. Repeat after me: Not. The. Same. In order for a sales force to be both efficient and effective, read: close deals, you need both. Here’s why. As a tech marketer marketing to large-scale enterprises, I fully understand the complexities of a tech sale and the frustrations…

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