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4 Success Strategies for Sales Leaders

4 Success Strategies for Sales Leaders

Seismic
Written by Seismic March 16, 2017

You see a lot about success strategies for sales reps, but what about sales leaders? The effectiveness of a sales manager can have a big impact on the bottom line for an organization. No matter how many talented sales reps you hire, the sales leadership and coaching that you offer them has a huge influence…

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8 Mistakes B2B Marketers Make (And What to do About It)

Seismic
Written by Seismic January 29, 2016

The B2B landscape can be complex, difficult to navigate, and extremely competitive. Marketers encounter these challenges, among others on a daily basis. Challenge: We no longer follow a linear sales model (i.e. a straight line from ‘awareness’ to ‘purchase’). Today, prospects can inbound at any stage in the sales process, meaning that organizations must understand…

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In Sales Enablement, Content is King and Context is Emperor

In Sales Enablement, Content is King and Context is Emperor

Seismic
Written by Seismic April 29, 2016

Content is the starting point for sales conversations. Buyers are first exposed to your brand through your content, enticed into a conversation by your content, and convinced to buy because of your content. There’s no denying that content is critical to move the needle in modern deal cycles. Though content is fundamental to drive business…

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Why Measure Marketing Content’s Impact on Sales?

Why Measure Marketing Content’s Impact on Sales?

Seismic
Written by Seismic July 11, 2016

Last month I posted on a topic I think is vital to both sales and marketing teams: how to measure the impact of content on sales. Why does it matter? Because marketers spend 15-25% of their budgets on content. And, more importantly, because sales teams need to add value and content helps them do it.…

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The History of Sales Enablement

The History of Sales Enablement

Seismic
Written by Seismic March 16, 2017

Just a few years ago, Sales Enablement was a term used only by early-adaptors. Today, Sales Enablement has made its way into the mainstream; top analysts write about it, top companies hire for it… and dozens of software companies claim to BE it. But it’s important to note that Sales Enablement is NOT technology; Sales…

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Back to Basics: What is Sales Enablement, Again?

Back to Basics: What is Sales Enablement, Again?

Alyssa Drury
Written by Alyssa Drury March 10, 2015

Sometimes a term is thrown around so much that its meaning can lose its importance, and its function can be forgotten. “Sales enablement” is one of those terms. Here at Seismic, we view sales enablement as an end-to-end strategic process that makes sales teams more effective and marketing teams more efficient. Below is an infographic…

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Sales Enablement
What Are The Best Salesforce1 Apps For Sales Effectiveness?

What Are The Best Salesforce1 Apps For Sales Effectiveness?

Alyssa Drury
Written by Alyssa Drury October 9, 2014

About a year ago, Salesforce.com released Salesforce1, a platform of apps and user-friendly development tools to help salespeople on the go. It can be extremely overwhelming and time consuming to choose the best Salesforce1 apps for your sales team, let alone develop and maintain your own. So Seismic has done the work for you! Here are two of 15 Salesforce1 apps we

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Sales Enablement, Technology & Data

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Dan Burtan
Written by Dan Burtan July 3, 2018

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Sales Enablement Case Study with a Major Software Company

Sales Enablement Case Study with a Major Software Company

Seismic
Written by Seismic July 17, 2018

A global software company experienced such great results from their investment in our sales enablement technology that they asked us remain anonymous for competitive reasons. With Seismic, a big software company doubled its win-rate in a key business unit — adding millions of dollars to the top-line. The Challenge A major software company offers a broad array of technical…

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Technology, Sales Effectiveness, Sales Enablement