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3 Ways to Get Ahead With Sales Enablement

3 Ways to Get Ahead With Sales Enablement

Seismic
Written by Seismic November 6, 2017

As a modern-day sales rep, there’s a good chance you hear the term “sales enablement” on a regular basis. You may even use it yourself. But what exactly is sales enablement? Do we really know what it means? And why the industry-wide ambiguity? For one, there’s no central definition for this relatively new concept. If…

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What Does Heroku1 Do For Salesforce1 Users?

What Does Heroku1 Do For Salesforce1 Users?

Marc Romano
Written by Marc Romano December 30, 2013

With the arrival of Salesforce1 comes Heroku1, a cloud platform that allows users to access their data everywhere, but what are its benefits? Aside from being a place to hold critical files, Heroku1 has several features that make it an app developer

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Marketing Performance, Sales Enablement, Technology & Data
3 Things Sellers Need to Improve the Buyer Experience

3 Things Sellers Need to Improve the Buyer Experience

Seismic
Written by Seismic October 31, 2017

The buyer experience. It’s a current phenomenon buzzing around the B2B space these days, and to stay competitive, your sellers (and marketers) need to deliver the best in order to stay ahead of the rest. But when you’re thinking about how to improve the buyer experience, are you thinking about how you can achieve that…

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Develop a Sales and Marketing Power Couple to Impact the Bottom Line

Develop a Sales and Marketing Power Couple to Impact the Bottom Line

Seismic
Written by Seismic September 2, 2015

When offered a free front-row seat to presentations by 30+ of the most prominent sales influencers, you can bet I’ll jump on the opportunity. So, after getting wind of yesterday’s Virtual Social Selling Summit, I signed up to join the 10,000+ professionals tuning in for sessions. With a dual background in Sales and Marketing, I…

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Collaboration Across Sales and Marketing Departments: Business Success with Sales Enablement

Collaboration Across Sales and Marketing Departments: Business Success with Sales Enablement

Seismic
Written by Seismic August 6, 2015

Remember group projects in college? Often, these memories stir up feelings of frustration and dread, because it’s not always easy to work with a team on a single task. Bad experiences aside, think back to a group project that went well. How did your team work together? What were the ingredients that lead to success?…

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7 Roles of a Sales Enablement Leader

7 Roles of a Sales Enablement Leader

Seismic
Written by Seismic April 23, 2014

Whether you’re a chief executive, team manager or sales rep, sales enablement leadership requires versatility in behaviors, skills, attitude and the ability to take on many different roles. So what kinds of roles must the best sales enablement leaders refine to be successful? The Magnificent Seven Strategist Winning deals requires constant assessment of your sales…

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7 Reasons You Are Losing Sales Deals

7 Reasons You Are Losing Sales Deals

Seismic
Written by Seismic March 2, 2017

Prospects will look for any little reason to dismiss your product from their consideration. If buyers have an unpleasant interaction with you or your sales team, they are less likely to want to move ahead with your organization. So take a step back and evaluate your sales process. Making one or more of the following…

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Marketing Automation and Sales Enablement: The Dynamic Duo

Marketing Automation and Sales Enablement: The Dynamic Duo

Seismic
Written by Seismic August 24, 2017

Marketing automation is not the same as sales enablement. Repeat after me: Not. The. Same. In order for a sales force to be both efficient and effective, read: close deals, you need both. Here’s why. As a tech marketer marketing to large-scale enterprises, I fully understand the complexities of a tech sale and the frustrations…

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Why it’s Never Too Soon to Adopt Sales Enablement

Why it’s Never Too Soon to Adopt Sales Enablement

Seismic
Written by Seismic January 26, 2016

Sales enablement isn’t just a fleeting trend, and we’ve got the statistics to prove it. In 2012, 19.3% of the respondents to CSO Insights’ sales enablement study indicated they had personnel dedicated to increasing the sales organization’s effectiveness. This number steadily grew in the years following, rising to 22.6% in 2013, 25.5% in 2014, and…

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3 Reasons Why Your Organization Needs Sales Operations AND Sales Enablement

3 Reasons Why Your Organization Needs Sales Operations AND Sales Enablement

Seismic
Written by Seismic September 1, 2017

If sales is both an art and science, then sales operations is very much the science of sales. Sales operations uses historical performance and yields and proven best practices to build sales and lead plans, along with incentivizing schemes to architect success that matches business objectives. Performance against those plans is measured using a number of leading indicators that…

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