Season’s greetings from the Seismic Blog

2021 has been an eventful year for Seismic and the Seismic Blog. Throughout the year, we’ve shared stories about new products, company news, industry thought leadership and more. You’ve heard from Seismic leadership, enablement practitioners, and guest authors as they shared their vision for the future of enablement. 

The Last Blog Before New Year’s

‘Twas the week before New Year’s, when all through the site; 

No post would be published, to the writers’ delight. 

As their colleagues and customers shut down for the year; 

With hopes that the new year soon would be here.

They reflected on a year that was more than eventful;

And dreamed of a new year to be filled with momentum.

They cheered with hot cocoa and fresh egg nog; 

As they sat down to read their favorite blogs.

There were products, interviews, and award recognition,

Social selling, AI, and a new acquisition.

We’ve shared a few here for a little light reading,

And we hope you enjoy it. With cheer, season’s greetings!

We couldn’t help ourselves – ’Tis the season! If you’ve visited our site or read a blog this past year, we thank you and look forward to sharing more content in 2022. In case you missed anything, we’ve wrapped up some of our favorite posts for you to open at your leisure. Happy Holidays – we’ll see you in the new year!

Seismic has acquired Lessonly

Seismic has acquired the training and coaching solution, Lessonly, to drive smarter enablement and better outcomes. Learn how the Seismic platform empowers sellers to hit their numbers with confidence. 

What Visionaries get right about sales enablement

The 2021 Sales Enablement Benchmark Report, which surveyed enablement practitioners about their organization’s enablement maturity, found that Visionaries or enablement leaders view sales enablement as a strategic business enabler for their company.

AI-guided selling is the future. Is your company ready?

Sellers want to be more productive, but not at the expense of delighting buyers. In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling.

How forward-looking organizations get enablement right

Enablement can lead to higher revenue and happy customers, but enablement done wrong can be costly. Learn how and why smarter enablement prioritizes skills training, differentiated content experiences, data, and coaching throughout the sales cycle.

Training underrepresented candidates for careers in enablement

In partnership with Sales Enablement Society and SV Academy, Seismic has launched Enableship, a program to train, mentor, and help increase the placement of underrepresented candidates into entry-level enablement roles and help close the income inequality and wealth gap. 

How sellers are extending the corporate brand

Increasingly, sellers are using their personal brand to build relationships with prospects. Learn how their human touch is helping to extend the reach of corporate brands on social media. 

Selling in a new era of buyer behavior 

From digital self-serve sales cycles to larger buying teams, buyer behavior is changing. Get to know how buying has evolved and what sellers can do to adapt. 

One of the best places to work

As an organization, we pride ourselves on listening to our staff and working with them to create the best possible work environment. We’re deeply honored to be recognized as a great place to work by Forbes, Inc. Magazine, the Boston Globe, and San Diego Union-Tribune, and many others. 

Citrix boosts sales efficiency with personalized content in Salesforce

More than 70% of buyers expect vendors to tailor the buying experience to their needs. Check out how Citrix uses its Seismic and Salesforce integration to personalize content and increase sales velocity. 

Seismic Shift: Envisioning the future of enablement

ICYMI Seismic Shift went digital for the first time. Check out highlights of thought leadership, keynote addresses, and customer sessions from Day One Of Seismic Digital Shift.

Speaking of Seismic Shift – next year’s event will be hosted in person. You’re cordially invited to join us March 30 – April 1, 2022, at Marriott Marquis San Diego Marina (San Diego, CA). Registration is now open for Seismic Shift!

We look forward to seeing you in the new year! Season’s greetings!

Tony Smith
Tony Smith
Sr. Content Strategist
Tony Smith is a Senior Content Strategist at Seismic where he creates blog and thought leadership content. He has 12 years of experience as a marketing and communications professional, and is passionate about using storytelling to help customers solve their business challenges.