Seismic Acquires Lessonly: Introducing the Next Wave of Enablement

At nearly every board meeting I’ve ever attended, the conversation—at some point—turns to sales rep productivity and ramp time. “How are your reps doing? What’s the time to first deal?  What’s turnover and quota attainment?”   

Growing from $0 to nearly $250M in annual recurring revenue (ARR) over the past 11 years, we’ve lived the challenge of hiring, onboarding, and ramping new reps. I’ve experienced firsthand the stress of understanding how fast our sales reps are ramping, as well as the likelihood of our sellers hitting their numbers.  

Being confident that your sellers will hit their number starts at the beginning, during onboarding. Training and coaching enable sellers to engage buyers with the right content, at the right time and place. Access to performance data across people, content, and processes ensures that sales teams know what works and how to get better results. 

Today, we announced that Seismic has acquired Lessonly, the leading training and coaching solution in the market.  With the addition of Lessonly, Seismic is delivering the most powerful and comprehensive enablement platform on the market today. 

Why Lessonly? Why now?

The product:  Lessonly’s product is easy to use. It’s fun and engaging for sellers.  It’s proven for small and larger organizations and it’s built on a clean, modern tech stack that’s ready to keep up with the crazy pace of innovation!  

The people:  When you’re building a company, people matter. They matter a lot. I’m honored to welcome Lessonly’s 240 incredible people to the Seismic family. Max Yoder and Conner Burt created a unique and culture-driven organization, and Lessonly’s presence in Indy deepens Seismic’s footprint in the Midwest (we’re hiring!!). 

Lessonly’s mission, “Do Better Work,” is written on the walls of their office and is visible in every member of the team I’ve had the pleasure of meeting. They’ve championed “Better Lives through Better Work,” and I’m looking forward to infusing that purpose into Seismic’s company culture.

Better together, starting NOW: Seismic and Lessonly have been partners for several years, during which our teams have delivered value for our nearly 50 joint customers. Available TODAY, Lessonly by Seismic will offer our customers a modern, easy-to-use platform that can scale for both growing and enterprise companies. 

A one-stop-shop for our customers

A comprehensive sales enablement platform needs to address the entire enablement journey. This includes onboarding, training, coaching, and practice. It also includes content management, social engagement, personalized and interactive buyer experiences, and—most importantly—insight into what’s working and what isn’t. 

Enablement is still a relatively new discipline. Together with Lessonly, and in partnership with our nearly 2,000 customers, I am confident we’ll continue to lead product innovation as the field evolves.     

I recently spoke with Megan Friedrich, the Director of Sales Readiness at Deluxe. Their team is using Lessonly training content within Seismic’s enablement platform to prepare sales reps to sell in virtual environments. By hosting both sales and training content in Seismic, sales leaders have access to robust insights which they’re using to measure the effectiveness of customer engagements. Most importantly, 99.5% of their sellers report that they feel more prepared to sell in a virtual environment.

Today, the Seismic enablement platform is purpose-built to drive more revenue and deliver exceptional customer experiences, all from a single environment. Sales and revenue leaders can see which content top-performers use to win new deals, as well as the coaching plans they completed to prepare for meetings. Seismic’s analytics and insights across training, social engagement, email, and content give sales leadership a comprehensive view of why their organization wins—as well as how they can optimize content, improve customer experiences, and scale best practices. 

Hit your numbers with confidence 

Only 6% of Chief Sales Officers are extremely confident they’ll hit their number this year. Smarter enablement allows companies to drive better outcomes. We’ve found that successful organizations attain or exceed quota because they do three things very well:

  • Enable their sales teams with the skills, knowledge, and tools to be more productive faster.  
  • Engage with their buyers across the entire journey, meeting them where they are, with a story that’s personalized and stands out from the competition.  
  • Use data to continuously improve every aspect of their go-to-market (GTM) efforts, from content to process, as well as people.  

Today, I am thrilled to welcome the Lessonly team and customers to the Seismic family. For a decade, Seismic has worked to build the leading enablement platform and help define the category. Together, with Lessonly, the future has never looked brighter, nor the nights more peaceful for sales leaders everywhere. 

If you’d like to learn more about how Seismic can help you hit your numbers with confidence, request a demo with one of our experts. To read more on today’s news with Lessonly, visit Seismic’s newsroom.

Doug Winter
Doug Winter
Doug Winter is the co-founder and CEO of Seismic. Doug also co-founded Objectiva Software Solutions. Doug served as Chief Operations Officer and general manager at EMC Document Sciences until founding Seismic in 2010. In 2019, Doug was named one of the 10 Best CEOs of Small/Mid-Size Companies in the U.S. by Comparably.