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Just like Bill Belichick and the (Superbowl champion) New England Patriots were just under a month ago, Seismic is also “on to Arizona.” We’re packing up our bags and heading off to warm and sunny Scottsdale, Arizona to participate in the Forrester Forum for Sales Enablement Professionals event next week. As excited as we are to be leaving the cold Northeast behind, we’re even more excited to spend time with our sales enablement colleagues and industry thought leaders for a few short days.

The Forrester website said it best when they noted: “Buyers today are more informed, have more choices, are digitally enabled, and have higher expectations of value.” It’s no secret that in this world of the hyper-connected customer, B2B sales and marketing leaders need to create a customer-centric selling strategy – and this year’s event promises to shed some light on how organizations are doing just that (and more!).

Although the line-up is filled with some top notch sessions, below are three that we’re really looking forward to most. What are you sessions are you looking forward to?

Finally, the Key to Sales and Marketing Alignment: The Customer
Lori Wizdo, Principal Analyst, Forrester Research

Deliver Unique Buyer Experiences Across All Sales Channels
Neil Ringel, Executive Vice President, Staples Advantage

“Better Together” — Marketing and Sales Driving Customer Loyalty

Stephanie Meyer, Head of Global Marketing Operations, GE Healthcare
Want us to live tweet from a session? Drop me a line and I’d be happy to it make it happen – lmulhall@seismic.com or @laura_remy. Don’t forget to also stay tuned to @SeismicSoftware and #ForrForum for live updates (and maybe a couple booth selfies) from the show.