Having the tools to tailor communication and offerings to customers based on their likes, dislikes, and other attributes, like life stage and location, is no longer a nice-to-have, it’s a must-have. This goes for almost any industry, whether B2B or B2C, including wealth management.
In the wealth management space, customization has become table stakes as investors expect their advisor to know them just as well, if not better, than the company where they just bought their new piece of furniture, shoes, or TV. And yet, according to the Digital Banking Report, just 6 percent of financial institutions are currently deploying advanced personalization technology.
Seismic’s solution allows advisors to use content and analytics to tailor every communication. The value this adds to the client experience recently gained Seismic recognition as a finalist in the WealthManagement.com 2019 Industry Awards category for Technology Providers: Document Management for the fourth consecutive year.
Specifically, the Seismic platform was recognized for its ability to surface relevant information for each advisor and recommend next steps based on what will likely help them engage their unique set of potential clients. Not only does this help advisors strengthen relationships with investors and make for more relevant conversations, but it saves advisors hours every week creating fresh content or searching for the content they need. On average, this can take up to 30 hours per month away from other critical tasks. With Seismic, content management is done from a central repository with enhanced search functions optimized with artificial intelligence, to considerably diminish time spent rifling through content that may or may not be relevant for the advisor’s next investor conversation.
National Marketing Director Ali McCarthy at investment management firm Brinker Capital commented on Seismic’s search and other functionalities:
“Seismic’s benefits have been felt throughout Brinker Capital. Content creators can easily determine which pieces of content work and which can be removed, while employees spend less time searching for and updating content, and more time managing relationships. The result is a truly efficient and effective commercial engine.”
In addition to seller efficiency improvements, Seismic’s analytics capabilities ensures efficiency improvements for advisors’ marketing departments, as well. In the same way advisors can see which content their clients are engaging with and spending time with, marketers can see which content sellers and advisors are using more often to be successful, and tailor content development and content management accordingly. According to Sullivan Bruyette Speros & Blayney CEO & President Greg Sullivan, Seismic helps SBSB “…continue to grow with a dynamic, modern approach to client content creation, and the results are more—and more happy—clients.”
Dynamic content management technology that allows for personalization, and for advisors to offer a strong client experience, will set them apart from the competition, and become a key component of digital transformation strategies. We’re honored to be named a finalist alongside such a strong showing of companies that represent the digital transformation that’s underway in the wealth management industry.
See everyone at the awards ceremony in NYC in September!