Today, we’re pleased to announce the availability of Seismic, the #1 global sales enablement solution, in the Microsoft Azure Marketplace. As both a Seismic partner and customer, Microsoft is working alongside Seismic to deliver value to sales and marketing teams across multiple industries and customer segments.
Seismic’s launch in the Microsoft Azure Marketplace comes at a time when organizations are increasingly looking to cloud solution marketplaces versus traditional buying channels for their purchasing needs. Today, 68% of buyers prefer marketplaces because they streamline procurement processes and simplify billing. Seismic’s availability in Microsoft Azure Marketplace will accelerate the adoption of sales enablement technology as businesses prepare to meet evolving buyer preferences.
The adoption of digital-first sales models has shifted the way customers prefer to do business. Moving forward, McKinsey notes that 99% of B2B buyers plan to make a purchase in an end-to-end digital-first model, with a majority of buyers open to making a purchase of $50K or more online.
In order to win today and in the future, B2B organizations will need to make investments in their sales tech stack to engage buyers through digital channels. Leading organizations that outperform their competitors increasingly win by engaging their customers online. Through a combination of technology, data, and insights, these organizations increase sales by 5 to 10%, while improving productivity by 10 to 20%.
“Since the beginning of our journey with Microsoft, they have been an incredible partner for Seismic and our joint customers,” said Preseetha Pettigrew, Seismic Global VP, Strategic Alliances. “This is a significant milestone in our partnership together, and I’m looking forward to seeing new customers take advantage of Seismic through the Microsoft Azure Marketplace.”
Seismic offers Microsoft Azure customers a sales enablement platform designed to engage buyers with the right content at the right time, on any channel. Our platform connects sellers with the latest marketing resources and content analytics to understand what does and doesn’t work with buyers.
The Seismic Platform empowers go-to-market teams to:
- Manage content effectively. Ensure that sellers have access to the latest, most relevant marketing-created content for any buyer or interaction, all in one place.
- Enable sellers to increase productivity. With AI-powered tools to personalize and deliver content at scale, sellers can focus on what they do best, selling.
- Engage buyers however they prefer. Capture your buyer’s attention through interactive content experiences that are personalized to their business needs. Use insights to measure the impact of shared content and continuously fine-tune efforts.