activity-based enablement

Sort By: (Popularity)
7 Alarming Sales Performance Stats

7 Alarming Sales Performance Stats

Alyssa Drury
Written by Alyssa Drury September 1, 2015

There are tons of statistics out there indicating sales performance and productivity are not as optimal as we would hope. It’s easy to take these at face value, brush them aside, or think that your team is unaffected. But there’s a very good chance that your sales team is not working as efficiently and effectively…

Read More
3 Ways to Align Marketing Goals to the Sales Strategy

3 Ways to Align Marketing Goals to the Sales Strategy

Alyssa Drury
Written by Alyssa Drury July 12, 2016

Synergy. Collaboration. Interlock. Alignment. These buzzwords are everywhere in the B2B industry these days, and for good reason. Organizations that have mastered alignment, especially between sales and marketing, experience benefits like higher win rates, better customer retention, and increased revenue growth, to name a few. Aligning marketing goals to the organization’s sales strategy has never…

Read More
5 Steps for Driving Corporate Initiatives through Sales Enablement Execution

5 Steps for Driving Corporate Initiatives through Sales Enablement Execution

Alyssa Drury
Written by Alyssa Drury June 16, 2016

In our first episode of the Sales Enablement Shift podcast, Seismic’s Daniel Rodriguez and Scott Santucci of the Alexander Group discussed best practices for building a sales enablement foundation and getting executive buy-in for a sales enablement initiative. “Sales enablement functions are like snowflakes; they’re all different from one company to the next,” said Scott.…

Read More
The Major Failings of Just-in-Time Sales Training

The Major Failings of Just-in-Time Sales Training

Alyssa Drury
Written by Alyssa Drury November 3, 2015

Just-in-time training is a sales effectiveness strategy that continues to gain momentum in the ongoing age of mobility. It stems from a supply chain management strategy of ordering or receiving materials only as they are needed in the production process, with the goal of saving money that would otherwise be wasted on inventory costs. When…

Read More
4 Stale Strategies Refreshed for Winning Sales Organizations

4 Stale Strategies Refreshed for Winning Sales Organizations

Alyssa Drury
Written by Alyssa Drury February 9, 2016

It’s 2016. Why aren’t sales organizations acting like it? In the past two years, there’s been a 69 percent increase in sales enablement technology spend in B2B organizations, but only 54.6 percent of sales professionals produced enough revenue to meet quota in 2015. Sales technology has modernized faster than sales leaders’ mindsets, leaving teams with…

Read More
Jumpstarting Your Activity-Based Enablement Strategy

Jumpstarting Your Activity-Based Enablement Strategy

Alyssa Drury
Written by Alyssa Drury June 30, 2015

As a sales leader, your main goal is to help your sales force succeed and grow. This is a goal that is never completely reached; there is always room for improvement, especially when it comes to making sales activities more efficient and your sales processes more effective. You should constantly be on the prowl for…

Read More