content management

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From Content Management to Sales Enablement

From Content Management to Sales Enablement

Meg Guarente
Written by Meg Guarente November 7, 2018

This is the first post in a series where Meg Guarente, a Product Marketing Manager here at Seismic, will chronicle her journey of discovering sales enablement. In this post Meg walks you through her first inklings of sales enablement based on pain points she was experiencing. Stay tuned for more in this series! They say…

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2-content-management-best-practices

2 Content Management Best Practices

Matt Ellis
Written by Matt Ellis March 15, 2018

Content, content, everywhere, nor any to send to prospects. So goes the Rime of the Ancient Seller, or something like that. It’s not hard to see the parallels between the ill-fated mariner in Samuel Taylor Coleridge’s epic poem and today’s sellers. The mariner, surrounded on all sides by ocean, laments his inability to drink any…

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Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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3 Steps for a Successful Sales Enablement Implementation

3 Steps for a Successful Sales Enablement Implementation

Matt Ellis
Written by Matt Ellis May 10, 2017

Sales enablement is typically discussed in grand, sweeping terms. The effects of implementing a solution are said to be revolutionary and game-changing. Marketing will be able to create better content faster. Sales will be able to improve their outreaches with personalized content and gain deeper insights with engagement analytics. Sales and Marketing will align, and…

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Sales Enablement Best Practices

Sales Enablement Best Practices

Matt Ellis
Written by Matt Ellis April 11, 2017

Despite rapid growth and expansion, the sales enablement field is relatively young. As such, accepted standards and best practices can quickly change as new solutions are built or more research is conducted. In an attempt to get a handle on this emerging market, late last year Forrester released an industry defining report that determined the…

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You’ve Read The Forrester Wave ™: Sales Enablement Automation Systems, Q4 2016 – Now What?

You’ve Read The Forrester Wave ™: Sales Enablement Automation Systems, Q4 2016 – Now What?

Alyssa Drury
Written by Alyssa Drury December 8, 2016

Sales enablement automation, digital asset management for sales, content automation, sales asset management. Whatever your preferred term for sales enablement is, there’s no doubting its importance to sales productivity and its current relevance in the B2B technology market. Earlier this week, Forrester released The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016, its first assessment…

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4 Sessions to Follow at The American Medical Device Summit

4 Sessions to Follow at The American Medical Device Summit

Anne Lorenzano
Written by Anne Lorenzano October 4, 2016

  This coming Wednesday and Thursday, Generis will be hosting the 3rd Annual American Medical Device Summit in Chicago, Illinois. The event’s program explores the challenges and opportunities in product development, quality management, speed to commercialization and regulatory harmonization. Attendees can expect first-hand case studies and walk away with strategic insights to streamline processes, reduce…

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