content marketing analytics

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Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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Content Marketers Need Marketing Analytics

Content Marketers Need Marketing Analytics

Matt Ellis
Written by Matt Ellis October 18, 2017

Content marketing is a well-established marketing strategy for generating leads, increasing brand awareness, and establishing an organization as a thought-leader within their industry. By now, most organizations have deployed at least some form of content marketing strategy. These strategies can range from the barest of bare bones to sophisticated efforts that are the result of…

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Marketing Analytics are Critical for Success

Marketing Analytics are Critical for Success

Matt Ellis
Written by Matt Ellis October 5, 2017

Sales has a ton of tools at their disposal to measure the effectiveness of their efforts and the ROI of different activities. CRMs allow sellers to record every single interaction they have with a buyer and track the entire lifecycle of a deal. Using these analytics gives Sales plenty of insights that can be pored…

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Before and After: Life as a Marketer with Content Analytics

Before and After: Life as a Marketer with Content Analytics

Matt Ellis
Written by Matt Ellis March 8, 2017

For too long, the lives of marketers have been dictated by unreliable data, dubious correlations, and hearsay. The content Marketing creates has traditionally been created without keen insights into how past pieces have performed. Marketers need proper content analytics to create the best content possible. Sure, there are statistics like page visits, bounce rates, email…

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How Content Usage Analytics Can Improve Sales Effectiveness

How Content Usage Analytics Can Improve Sales Effectiveness

Alyssa Drury
Written by Alyssa Drury April 9, 2015

Marketing analytics are imperative for gauging marketing performance and success. Analytics allow marketing to measure its contribution to a company’s success in a way that sales and other parts of the organization can understand. But most metrics that marketing teams are tracking don’t go far enough down the funnel, and marketers don’t have enough visibility…

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How Can You Quantify the Success of Content Marketing?

How Can You Quantify the Success of Content Marketing?

Alyssa Drury
Written by Alyssa Drury February 26, 2015

In sales, it is relatively easy to measure progress and success. Typically, each person has a dollar-value quota, and success equals hitting or surpassing that quota. You can even break sales goals down even more by number of meetings set, number of calls made, or number of demos given in a certain amount of time.…

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