content marketing

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marketing-enablement

A No Nonsense Blog About Marketing Enablement

Matt Ellis
Written by Matt Ellis April 27, 2018

Alright listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing, and absolutely no monkey business whatsoever.…

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Sales-marketing-alignment

How to Align Global Healthcare Sales and Marketing Teams

Matt Ellis
Written by Matt Ellis March 23, 2018

The Walt Disney Company has a small ride at a small theme park you may have heard of. The general gist of the ride is that the world is a lot smaller than you think and thus you should conduct yourself in a manner so as to create a better tomorrow for all of Earth’s…

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2-content-management-best-practices

2 Content Management Best Practices

Matt Ellis
Written by Matt Ellis March 15, 2018

Content, content, everywhere, nor any to send to prospects. So goes the Rime of the Ancient Seller, or something like that. It’s not hard to see the parallels between the ill-fated mariner in Samuel Taylor Coleridge’s epic poem and today’s sellers. The mariner, surrounded on all sides by ocean, laments his inability to drink any…

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Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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STEM marketing

The 5 Best Healthcare Marketing Campaigns in 2017

Shauna Leighton
Written by Shauna Leighton December 18, 2017

As 2017 comes to an end, I can’t help but reflect on what a year it’s been. Between legislative uncertainty, updated regulations, and an intense focus on improving patient lives—it’s safe to say that the healthcare and life sciences industry experienced a lot this past year. But regardless of how 2017 unfolded, I want to…

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woman typing

5 Tips for a Kick@$$ Content Strategy in 2018

Shauna Leighton
Written by Shauna Leighton November 7, 2017

The industry’s shift to value-based care and the need to improve engagement with consumers have made traditional marketing methods, such as direct mail, print, and broadcast, no longer effective. The shift is underway to content marketing. To properly engage with buyers, you need to modify your marketing tactics with a digital strategy that aligns with…

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Content Marketers Need Marketing Analytics

Content Marketers Need Marketing Analytics

Matt Ellis
Written by Matt Ellis October 18, 2017

Content marketing is a well-established marketing strategy for generating leads, increasing brand awareness, and establishing an organization as a thought-leader within their industry. By now, most organizations have deployed at least some form of content marketing strategy. These strategies can range from the barest of bare bones to sophisticated efforts that are the result of…

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3 Challenges of Content Marketing in Life Sciences

3 Challenges of Content Marketing in Life Sciences

Shauna Leighton
Written by Shauna Leighton August 1, 2017

The healthcare landscape has changed dramatically over the past several years in large part due to the shift in focus. There’s now more emphasis placed on improving patient outcomes, reducing costs, and utilizing the abundance of available data to continually improve and innovate. While I can sit here and discuss the many nuances of the…

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The 2 Types of Content in Sales Asset Management

The 2 Types of Content in Sales Asset Management

Matt Ellis
Written by Matt Ellis April 25, 2017

The importance of storing content in one central repository is well understood by now. When content is stored in disparate systems, productivity plummets as time is spent searching for a particular piece. Both Marketing and Sales benefit from having a dedicated library for content. Marketing gains a new level of control for ensuring that the…

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