content usage analytics

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marketing content analytics

The 2 Necessary Marketing Content Analytics

Matt Ellis
Written by Matt Ellis December 14, 2017

For far too long, Marketing has been in the dark about the performance of the content they create. Sure, marketers have insight into basics like page views, time spent on page, links clicked, etc. but in the end those statistics don’t really tell the whole picture. There are so many questions that marketers have wanted…

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Content Marketers Need Marketing Analytics

Content Marketers Need Marketing Analytics

Matt Ellis
Written by Matt Ellis October 18, 2017

Content marketing is a well-established marketing strategy for generating leads, increasing brand awareness, and establishing an organization as a thought-leader within their industry. By now, most organizations have deployed at least some form of content marketing strategy. These strategies can range from the barest of bare bones to sophisticated efforts that are the result of…

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1 Surprising Thing Marketers Believe

1 Surprising Thing Marketers Believe

Matt Ellis
Written by Matt Ellis September 26, 2017

On some deep level, marketers have a belief that all of the content they create serves a greater purpose that ultimately drives revenue for the organization. They may not say it out loud and indeed know that it’s not necessarily true, but there is a secret hope that everything they touch will move the needle.…

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4 Tips for Packaging Sales Content to Increase Usage Rates

4 Tips for Packaging Sales Content to Increase Usage Rates

Alyssa Drury
Written by Alyssa Drury March 23, 2016

As a B2B marketer, you understand how important content is to accelerating sales cycles and winning deals. But you also know that there might be a disconnect between marketers’ content creation and sales reps’ content usage, and think that there must be a better way to deliver that content to sales. SiriusDecisions estimates that between…

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5 Things You Need To Know About Predictive Content

5 Things You Need To Know About Predictive Content

Alyssa Drury
Written by Alyssa Drury November 23, 2015

  “Predictive” is everywhere in marketing these days. Predictive analytics help marketers use past performances to direct new programs and predict the results; predictive lead generation allows marketers to leverage external lead data to find prospects that have the highest conversion potential; and predictive content is regarded as the new frontier of marketing efficiency and…

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Is Unused Sales Content Silently Killing Your Company?

Is Unused Sales Content Silently Killing Your Company?

Alyssa Drury
Written by Alyssa Drury June 11, 2015

Many companies have finally come around to understanding that content is what makes the sales engine run. But once this realization is made, a vast majority of companies jump to the conclusion that simply creating more sales content is the solution. The issue here is that as more content is created, companies’ content repositories become…

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How Content Usage Analytics Can Improve Sales Effectiveness

How Content Usage Analytics Can Improve Sales Effectiveness

Alyssa Drury
Written by Alyssa Drury April 9, 2015

Marketing analytics are imperative for gauging marketing performance and success. Analytics allow marketing to measure its contribution to a company’s success in a way that sales and other parts of the organization can understand. But most metrics that marketing teams are tracking don’t go far enough down the funnel, and marketers don’t have enough visibility…

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