Digital Transformation

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Why the Future of Asset Management Is Digital

Why the Future of Asset Management Is Digital

Alessandra Fagone
Written by Alessandra Fagone October 23, 2018

It’s safe to say that 2017 was a banner year for the global asset management industry. A strong bull market sparked massive inflows and tremendous profitability. In North America alone, for example, assets under management increased 13 percent to $37.4 trillion, fueled in large part by a 14 percent surge in the United States. Meanwhile,…

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Digital Transformation Comes for the Manufacturing Industry

Digital Transformation Comes for the Manufacturing Industry

Matt Ellis
Written by Matt Ellis September 24, 2018

The manufacturing industry is enormous and amorphous. It’s difficult to find a one-size fits all definition to encapsulate the industry. Manufacturing can consist of creating some of the largest machines in the world, or some of the tiniest. However, most manufacturing organizations will run into similar problems, and how those problems are solved can often…

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Three Takeaways from the GFMI Digital Transformation in Wealth Management Conference

Jason Fidler
Written by Jason Fidler February 16, 2018

Last week at the GFMI (Global Financial Markets Intelligence) Digital Transformation in Wealth Management conference in New York City, digital transformation, marketing, and innovation leaders from wealth management firms across the country gathered to discuss the current state of technology and marketing at their respective firms. Attendees represented firms ranging from some of the largest…

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Account Based Marketing Target Accounts

How to Focus Your Account Based Marketing Program in 2018

Matt Ellis
Written by Matt Ellis January 4, 2018

When the term account based marketing first started being bandied about in the Sales and Marketing world it was easy to be skeptical. If you had a nickel for every time a new buzzword came and went in this industry you’d have a whole lot of Thomas Jeffersons rolling around in your comically oversized pockets.…

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6 Scary Facts About Inefficient Sales Teams

6 Scary Facts About Inefficient Sales Teams

Shauna Leighton
Written by Shauna Leighton October 31, 2017

It wouldn’t be Halloween without a little scare or trickery—but I can assure you that an inefficient Sales team is no treat for your organization. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only from a monetary perspective, but from a brand integrity and customer experience perspective as well. Here…

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An Interview with Illumina—2017 PM360 Winner

An Interview with Illumina—2017 PM360 Winner

Shauna Leighton
Written by Shauna Leighton October 23, 2017

It was a beautiful September evening in New York City. Along with the Seismic Public Relations Manager, Jason Fidler, I was joining the Illumina team at a PM360 Trailblazer Awards Gala that recognizes outstanding achievement and innovation in healthcare marketing. We entered the gala knowing that we had worked hard to solve Illumina pain points…

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8 Digital Transformation Trends to Expect in 2018

8 Digital Transformation Trends to Expect in 2018

Shauna Leighton
Written by Shauna Leighton October 17, 2017

Seventy percent of healthcare companies are looking to digitize their operations in order to facilitate growth, according to a recent survey conducted by SAP and Oxford Economics. With personalized medicine and value-based care on the rise, the healthcare industry is finally recognizing the importance of a digital transformation, yet only 2% have completed a digital…

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