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Healthcare Marketing

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Why Sales Enablement Matters in the Medical Device Industry

Why Sales Enablement Matters in the Medical Device Industry

Jess Cody
Written by Jess Cody July 31, 2018

According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement? Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity.…

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Healthcare Marketing Trends 2018

3 Trends Shaping Healthcare Marketing in 2018

Shauna Leighton
Written by Shauna Leighton January 17, 2018

To remain competitive in an ever-evolving industry—healthcare and life sciences organizations will be pivoting their focus in 2018. Especially for Marketing, Sales, IT, and Operations. Seismic recently surveyed 200 healthcare and life sciences leaders in these departments to better understand what top companies’ market approaches will be for the coming year, including the role of…

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STEM marketing

The 5 Best Healthcare Marketing Campaigns in 2017

Shauna Leighton
Written by Shauna Leighton December 18, 2017

As 2017 comes to an end, I can’t help but reflect on what a year it’s been. Between legislative uncertainty, updated regulations, and an intense focus on improving patient lives—it’s safe to say that the healthcare and life sciences industry experienced a lot this past year. But regardless of how 2017 unfolded, I want to…

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woman typing

5 Tips for a Kick@$$ Content Strategy in 2018

Shauna Leighton
Written by Shauna Leighton November 7, 2017

The industry’s shift to value-based care and the need to improve engagement with consumers have made traditional marketing methods, such as direct mail, print, and broadcast, no longer effective. The shift is underway to content marketing. To properly engage with buyers, you need to modify your marketing tactics with a digital strategy that aligns with…

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An Interview with Illumina—2017 PM360 Winner

An Interview with Illumina—2017 PM360 Winner

Shauna Leighton
Written by Shauna Leighton October 23, 2017

It was a beautiful September evening in New York City. Along with the Seismic Public Relations Manager, Jason Fidler, I was joining the Illumina team at a PM360 Trailblazer Awards Gala that recognizes outstanding achievement and innovation in healthcare marketing. We entered the gala knowing that we had worked hard to solve Illumina pain points…

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8 Digital Transformation Trends to Expect in 2018

8 Digital Transformation Trends to Expect in 2018

Shauna Leighton
Written by Shauna Leighton October 17, 2017

Seventy percent of healthcare companies are looking to digitize their operations in order to facilitate growth, according to a recent survey conducted by SAP and Oxford Economics. With personalized medicine and value-based care on the rise, the healthcare industry is finally recognizing the importance of a digital transformation, yet only 2% have completed a digital…

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7 Technology Systems You Need for the Precision Era

7 Technology Systems You Need for the Precision Era

Shauna Leighton
Written by Shauna Leighton October 10, 2017

The technology landscape is increasingly crowded and there’s no escaping it, regardless of industry. With new technologies emerging left and right, and each department needing different platforms that are essential for their job performance, identifying and selecting which technologies are best can be challenging. Learn how your organization can enhance engagement with digital transformation >>…

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5 Challenges of Digital Transformation in Healthcare

5 Challenges of Digital Transformation in Healthcare

Shauna Leighton
Written by Shauna Leighton October 3, 2017

With Q4 upon us, many healthcare organizations are looking ahead with 2018 planning. Questions such as: “How can my organization prove more value?” and “How can we better engage with our customers?” are sure to be presented when strategizing for the future. But with any new initiative, there will naturally be challenges along the way.…

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Digital Transformation: The GOAT for Healthcare Organizations

Digital Transformation: The GOAT for Healthcare Organizations

Shauna Leighton
Written by Shauna Leighton September 26, 2017

Did you know that a digital transformation for a healthcare organization is like the game of football? Let me explain. Football teams need proper strength and conditioning programs to improve agility and overall athletic ability for elite sport performance. Likewise, each position on a football team has a specific job, and they must work in…

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11 Tips for Staying Relevant with Healthcare Marketing

11 Tips for Staying Relevant with Healthcare Marketing

Shauna Leighton
Written by Shauna Leighton September 19, 2017

In today’s day and age, organizations from all industries must be relevant and provide value as often as possible to better engage with their buyers. But this is especially true for healthcare organizations. While it’s obvious that the healthcare industry is fiercely competitive, what’s not so obvious, is how many healthcare companies still struggle with…

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