Healthcare Marketing

Sort By: (Newest to Oldest)
That's What She Said: The Importance of Brand Integrity in Life Sciences

That’s What She Said: The Importance of Brand Integrity in Life Sciences

Shauna Leighton
Written by Shauna Leighton September 12, 2017

That’s what she said: A classic Michael Scott line from one of my favorite TV series, “The Office”. While I won’t be discussing inappropriate innuendos like Mr. Scott, the “that’s what she said” one-liner can easily translate to how Marketing and Sales communicate, which ultimately affects brand integrity. Hear me out on this. Marketing creates…

Read More
How to Create Measurable Impact with Sales Enablement

How to Create Measurable Impact with Sales Enablement

Shauna Leighton
Written by Shauna Leighton September 6, 2017

For the life sciences industry, technology and its associated data is the backbone for every business activity. To properly report and measure success with that data, however, is a different story. But, what if you could surround yourself with likeminded individuals to discuss best practices for measuring Sales’ and Marketing’s impact on your organization? Every…

Read More
Why Does Marketing Automation Matter in Life Sciences?

Why Does Marketing Automation Matter in Life Sciences?

Shauna Leighton
Written by Shauna Leighton July 11, 2017

In the 1990s, modern Customer Relationship Management (CRM) software was born as arguably the most revolutionary resource for sales organizations. CRM platforms help Sales track activity from the lead stage all the way to becoming a customer, driving sales and increasing revenue. But what about Marketing? In recent years, innovative technologies like Marketing Automation Platforms…

Read More