Healthcare Sales

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business review

Stop Wasting Time: Make the Most of Your Business Reviews

Shauna Leighton
Written by Shauna Leighton November 28, 2017

For many healthcare and life sciences organizations, the end of the month, quarter, or even year, means the dreaded scramble to prepare for business reviews. This is when Marketing and Sales are left with the tedious task of updating their collateral, Sales results, and pipelines. While business needs and compliance requirements make these tasks priority,…

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chess battle

Make Your Sales Team Weapons in the Field for 2018

Shauna Leighton
Written by Shauna Leighton November 14, 2017

2018 poses many challenges for the healthcare industry, but especially for Marketing and Sales. The new buying mix, and with the industry lacking in technological advancements, many healthcare organizations still struggle with how to best connect with their consumers. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only economically, but…

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8 Digital Transformation Trends to Expect in 2018

8 Digital Transformation Trends to Expect in 2018

Shauna Leighton
Written by Shauna Leighton October 17, 2017

Seventy percent of healthcare companies are looking to digitize their operations in order to facilitate growth, according to a recent survey conducted by SAP and Oxford Economics. With personalized medicine and value-based care on the rise, the healthcare industry is finally recognizing the importance of a digital transformation, yet only 2% have completed a digital…

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5 Challenges of Digital Transformation in Healthcare

5 Challenges of Digital Transformation in Healthcare

Shauna Leighton
Written by Shauna Leighton October 3, 2017

With Q4 upon us, many healthcare organizations are looking ahead with 2018 planning. Questions such as: “How can my organization prove more value?” and “How can we better engage with our customers?” are sure to be presented when strategizing for the future. But with any new initiative, there will naturally be challenges along the way.…

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Digital Transformation: The GOAT for Healthcare Organizations

Digital Transformation: The GOAT for Healthcare Organizations

Shauna Leighton
Written by Shauna Leighton September 26, 2017

Did you know that a digital transformation for a healthcare organization is like the game of football? Let me explain. Football teams need proper strength and conditioning programs to improve agility and overall athletic ability for elite sport performance. Likewise, each position on a football team has a specific job, and they must work in…

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Understanding the New Buying Model in Life Sciences

Understanding the New Buying Model in Life Sciences

Shauna Leighton
Written by Shauna Leighton July 18, 2017

The times they are a changin’. Though this 1960’s jam by Bob Dylan wasn’t written about the evolving healthcare landscape, we folks in life sciences can still believe he did. And how true these words are today. The healthcare industry has gone under immense transformation in recent years, and even more so now that it’s…

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