Resources to help go-to-market leaders adapt to changing business conditions. Learn More

life sciences marketing

Sort By: (Newest to Oldest)
Why Sales Enablement Matters in the Medical Device Industry

Why Sales Enablement Matters in the Medical Device Industry

Jess Cody
Written by Jess Cody July 31, 2018

According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement? Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity.…

Read More
Seismic healthcare events 2018

10 Healthcare Events You Can’t Miss in 2018

Shauna Leighton
Written by Shauna Leighton January 3, 2018

Fifty-percent of healthcare and life sciences organizations plan to make event marketing a priority in 2018, based on a recent study conducted by Seismic. This can be correlated to the fact that while digital transformation is upon us, the need to connect on a human level is still necessary in this industry. We may all…

Read More
STEM marketing

The 5 Best Healthcare Marketing Campaigns in 2017

Shauna Leighton
Written by Shauna Leighton December 18, 2017

As 2017 comes to an end, I can’t help but reflect on what a year it’s been. Between legislative uncertainty, updated regulations, and an intense focus on improving patient lives—it’s safe to say that the healthcare and life sciences industry experienced a lot this past year. But regardless of how 2017 unfolded, I want to…

Read More

That’s What She Said: The Importance of Brand Integrity in Life Sciences

Shauna Leighton
Written by Shauna Leighton September 12, 2017

That’s what she said: A classic Michael Scott line from one of my favorite TV series, “The Office”. While I won’t be discussing inappropriate innuendos like Mr. Scott, the “that’s what she said” one-liner can easily translate to how Marketing and Sales communicate, which ultimately affects brand integrity. Hear me out on this. Marketing creates…

Read More

How to Create Measurable Impact with Sales Enablement

Shauna Leighton
Written by Shauna Leighton September 6, 2017

For the life sciences industry, technology and its associated data is the backbone for every business activity. To properly report and measure success with that data, however, is a different story. But, what if you could surround yourself with likeminded individuals to discuss best practices for measuring Sales’ and Marketing’s impact on your organization? Every…

Read More

Seismic Tech Stack Award Winner in Life Sciences: Part II

Shauna Leighton
Written by Shauna Leighton August 29, 2017

This blog is a continuation of our series with Seismic’s 2017 Tech Stack Award Winner for Life Sciences, Elekta, but more specifically, with: Kathleen Voboril, Director of Digital & Marketing Operations; and Katie Snow, Content Marketing Manager and Seismic Evangelist What analytics and KPIs are you utilizing to measure the success of your tech stack?…

Read More

Seismic Tech Stack Award Winner in Life Sciences: Part I

Shauna Leighton
Written by Shauna Leighton August 21, 2017

I had the wonderful opportunity to chat with Seismic’s 2017 Tech Stack Award Winner for Life Sciences, Elekta, but more specifically, had the pleasure of speaking with: Kathleen Voboril, Director of Digital & Marketing Operations; and Katie Snow, Content Marketing Manager and Seismic Evangelist Through our conversation, I was able to learn more about their…

Read More

4 Best Practices of Account Based Marketing in Life Sciences

Shauna Leighton
Written by Shauna Leighton August 15, 2017

The art of selling has become much more complex for life sciences companies now that there are more stakeholders in the buying mix. Because of this complexity in a highly competitive landscape, life sciences companies are in an ideal position to deploy an Account Based Marketing (ABM) program. ABM addresses the natural progression of how…

Read More

3 Challenges of Content Marketing in Life Sciences

Shauna Leighton
Written by Shauna Leighton August 1, 2017

The healthcare landscape has changed dramatically over the past several years in large part due to the shift in focus. There’s now more emphasis placed on improving patient outcomes, reducing costs, and utilizing the abundance of available data to continually improve and innovate. While I can sit here and discuss the many nuances of the…

Read More

Why Does Marketing Automation Matter in Life Sciences?

Shauna Leighton
Written by Shauna Leighton July 11, 2017

In the 1990s, modern Customer Relationship Management (CRM) software was born as arguably the most revolutionary resource for sales organizations. CRM platforms help Sales track activity from the lead stage all the way to becoming a customer, driving sales and increasing revenue. But what about Marketing? In recent years, innovative technologies like Marketing Automation Platforms…

Read More