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life sciences sales enablement

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Why Sales Enablement Matters in the Medical Device Industry

Why Sales Enablement Matters in the Medical Device Industry

Jess Cody
Written by Jess Cody July 31, 2018

According to Aberdeen, organizations with a sales enablement solution experience a 13.7% annual increase in deal size. That’s a pretty impressive stat, but what exactly is sales enablement? Well, it depends on who you ask. Sales enablement can mean many different things, but at its core is a way to improve sales performance and productivity.…

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11 Tips for Staying Relevant with Healthcare Marketing

Shauna Leighton
Written by Shauna Leighton September 19, 2017

In today’s day and age, organizations from all industries must be relevant and provide value as often as possible to better engage with their buyers. But this is especially true for healthcare organizations. While it’s obvious that the healthcare industry is fiercely competitive, what’s not so obvious, is how many healthcare companies still struggle with…

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That’s What She Said: The Importance of Brand Integrity in Life Sciences

Shauna Leighton
Written by Shauna Leighton September 12, 2017

That’s what she said: A classic Michael Scott line from one of my favorite TV series, “The Office”. While I won’t be discussing inappropriate innuendos like Mr. Scott, the “that’s what she said” one-liner can easily translate to how Marketing and Sales communicate, which ultimately affects brand integrity. Hear me out on this. Marketing creates…

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How to Create Measurable Impact with Sales Enablement

Shauna Leighton
Written by Shauna Leighton September 6, 2017

For the life sciences industry, technology and its associated data is the backbone for every business activity. To properly report and measure success with that data, however, is a different story. But, what if you could surround yourself with likeminded individuals to discuss best practices for measuring Sales’ and Marketing’s impact on your organization? Every…

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Seismic Tech Stack Award Winner in Life Sciences: Part II

Shauna Leighton
Written by Shauna Leighton August 29, 2017

This blog is a continuation of our series with Seismic’s 2017 Tech Stack Award Winner for Life Sciences, Elekta, but more specifically, with: Kathleen Voboril, Director of Digital & Marketing Operations; and Katie Snow, Content Marketing Manager and Seismic Evangelist What analytics and KPIs are you utilizing to measure the success of your tech stack?…

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Seismic Tech Stack Award Winner in Life Sciences: Part I

Shauna Leighton
Written by Shauna Leighton August 21, 2017

I had the wonderful opportunity to chat with Seismic’s 2017 Tech Stack Award Winner for Life Sciences, Elekta, but more specifically, had the pleasure of speaking with: Kathleen Voboril, Director of Digital & Marketing Operations; and Katie Snow, Content Marketing Manager and Seismic Evangelist Through our conversation, I was able to learn more about their…

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4 Best Practices of Account Based Marketing in Life Sciences

Shauna Leighton
Written by Shauna Leighton August 15, 2017

The art of selling has become much more complex for life sciences companies now that there are more stakeholders in the buying mix. Because of this complexity in a highly competitive landscape, life sciences companies are in an ideal position to deploy an Account Based Marketing (ABM) program. ABM addresses the natural progression of how…

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3 Challenges of Content Marketing in Life Sciences

Shauna Leighton
Written by Shauna Leighton August 1, 2017

The healthcare landscape has changed dramatically over the past several years in large part due to the shift in focus. There’s now more emphasis placed on improving patient outcomes, reducing costs, and utilizing the abundance of available data to continually improve and innovate. While I can sit here and discuss the many nuances of the…

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A New Compliance Mechanism for Life Sciences

Shauna Leighton
Written by Shauna Leighton July 25, 2017

Remaining innovative and effective when developing products that satisfy unmet patient needs is imperative to the well-being of the population and the healthcare system overall. However, this is met with many challenges as life sciences organizations are faced with an increasing number of regulatory requirements which span across multiple geographies, departments, and business activities. With…

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Understanding the New Buying Model in Life Sciences

Shauna Leighton
Written by Shauna Leighton July 18, 2017

The times they are a changin’. Though this 1960’s jam by Bob Dylan wasn’t written about the evolving healthcare landscape, we folks in life sciences can still believe he did. And how true these words are today. The healthcare industry has gone under immense transformation in recent years, and even more so now that it’s…

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