marketing analytics

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Content Marketers Need Marketing Analytics

Content Marketers Need Marketing Analytics

Matt Ellis
Written by Matt Ellis October 18, 2017

Content marketing is a well-established marketing strategy for generating leads, increasing brand awareness, and establishing an organization as a thought-leader within their industry. By now, most organizations have deployed at least some form of content marketing strategy. These strategies can range from the barest of bare bones to sophisticated efforts that are the result of…

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Marketing Analytics are Critical for Success

Marketing Analytics are Critical for Success

Matt Ellis
Written by Matt Ellis October 5, 2017

Sales has a ton of tools at their disposal to measure the effectiveness of their efforts and the ROI of different activities. CRMs allow sellers to record every single interaction they have with a buyer and track the entire lifecycle of a deal. Using these analytics gives Sales plenty of insights that can be pored…

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Three Major Struggles of the Modern Marketer

Three Major Struggles of the Modern Marketer

Kaitlyn Merola
Written by Kaitlyn Merola May 26, 2015

As part of the Seismic team who attended the SiriusDecisions Summit in Nashville a couple of weeks ago, I was fortunate to attend many  case study sessions that ultimately helped to enhance our marketing practices at Seismic. Looking back on the event now, one session that stood out in my mind was presented by Eric…

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How Can You Quantify the Success of Content Marketing?

How Can You Quantify the Success of Content Marketing?

Alyssa Drury
Written by Alyssa Drury February 26, 2015

In sales, it is relatively easy to measure progress and success. Typically, each person has a dollar-value quota, and success equals hitting or surpassing that quota. You can even break sales goals down even more by number of meetings set, number of calls made, or number of demos given in a certain amount of time.…

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