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marketing and sales alignment

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Healthcare Marketing Trends 2018

3 Trends Shaping Healthcare Marketing in 2018

Shauna Leighton
Written by Shauna Leighton January 17, 2018

To remain competitive in an ever-evolving industry—healthcare and life sciences organizations will be pivoting their focus in 2018. Especially for Marketing, Sales, IT, and Operations. Seismic recently surveyed 200 healthcare and life sciences leaders in these departments to better understand what top companies’ market approaches will be for the coming year, including the role of…

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4 Stale Strategies Refreshed for Winning Sales Organizations

4 Stale Strategies Refreshed for Winning Sales Organizations

Alyssa Drury
Written by Alyssa Drury February 9, 2016

It’s 2016. Why aren’t sales organizations acting like it? In the past two years, there’s been a 69 percent increase in sales enablement technology spend in B2B organizations, but only 54.6 percent of sales professionals produced enough revenue to meet quota in 2015. Sales technology has modernized faster than sales leaders’ mindsets, leaving teams with…

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5 Things You Need To Know About Predictive Content

5 Things You Need To Know About Predictive Content

Alyssa Drury
Written by Alyssa Drury November 23, 2015

  “Predictive” is everywhere in marketing these days. Predictive analytics help marketers use past performances to direct new programs and predict the results; predictive lead generation allows marketers to leverage external lead data to find prospects that have the highest conversion potential; and predictive content is regarded as the new frontier of marketing efficiency and…

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The Importance of Marketing Visibility into Outside Sales Activities

The Importance of Marketing Visibility into Outside Sales Activities

mcheung
Written by mcheung September 8, 2015

Have you seen the recent video in the Huffington Post that showed the first day of kindergarten from the point of view of a new student? A curious and proactive father strapped a GoPro on his daughter and was able to see all of her adventures unfold. This father was curious of his daughter’s experiences,…

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3 Major Challenges of Channel Sales Enablement

3 Major Challenges of Channel Sales Enablement

Alyssa Drury
Written by Alyssa Drury August 6, 2015

Creating, updating, managing and delivering sales content is hard enough with singular sales and marketing teams working in a linear relationship. In most cases, you’ll have sales reps saving materials locally and editing them manually, marketing will always bottleneck when manual mass updates are needed, and messaging will inevitably become off-brand and off-message when reps…

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Three Major Struggles of the Modern Marketer

Three Major Struggles of the Modern Marketer

Kaitlyn Merola
Written by Kaitlyn Merola May 26, 2015

As part of the Seismic team who attended the SiriusDecisions Summit in Nashville a couple of weeks ago, I was fortunate to attend many  case study sessions that ultimately helped to enhance our marketing practices at Seismic. Looking back on the event now, one session that stood out in my mind was presented by Eric…

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Why Marketing Enablement is Necessary for Sales Success

Why Marketing Enablement is Necessary for Sales Success

Alyssa Drury
Written by Alyssa Drury May 14, 2015

We talk quite a bit about sales enablement on this blog. We love sharing ways that marketing and sales operations teams can help sales organizations improve their processes and sell more effectively. But if marketing isn’t working efficiently, they are going to have a lot of trouble helping sales succeed. This is where marketing enablement comes…

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