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marketing automation

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1 Surprising Stat About Marketing Automation Platforms

Matt Ellis
Written by Matt Ellis August 17, 2017

Marketing Automation Platforms (MAPs) have quickly become an important piece of any marketing technology stack. They’ve emerged on the heels of CRMs to serve as the base of operations for all of Marketing’s activities. With a MAP, Marketing can launch automated campaigns, score leads, and capture important demographic information about potential buyers. Solutions like Marketo,…

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Why Does Marketing Automation Matter in Life Sciences?

Shauna Leighton
Written by Shauna Leighton July 11, 2017

In the 1990s, modern Customer Relationship Management (CRM) software was born as arguably the most revolutionary resource for sales organizations. CRM platforms help Sales track activity from the lead stage all the way to becoming a customer, driving sales and increasing revenue. But what about Marketing? In recent years, innovative technologies like Marketing Automation Platforms…

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Sales Enablement Best Practices

Matt Ellis
Written by Matt Ellis April 11, 2017

Despite rapid growth and expansion, the sales enablement field is relatively young. As such, accepted standards and best practices can quickly change as new solutions are built or more research is conducted. In an attempt to get a handle on this emerging market, late last year Forrester released an industry defining report that determined the…

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13 Lessons Jon Miller Has Taught Us About Marketing Success

Laura Mulhall
Written by Laura Mulhall July 15, 2015

If you haven’t already heard the exciting news, Seismic announced Jon Miller as the keynote speaker for our second annual user conference, Seismic Shift. Jon is currently the CEO and co-founder of Engagio, an account based marketing solution for Marketo customers. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.  As…

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