marketing effectiveness

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Healthcare-Marketing-KPIs-2018

10 KPIs Every Healthcare Marketer Needs

Shauna Leighton
Written by Shauna Leighton January 22, 2018

Marketing has long been faced with the challenge of measuring their effectiveness. Especially with content. How do you consistently prove value to your organization and your leaders? Are your campaigns even working? What Key Performance Indicators (KPIs) are most effective? How, and with what, do you measure these KPIs? As a content marketer, I understand…

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5 Things B2B Marketers Can Learn from the Advertising Industry

5 Things B2B Marketers Can Learn from the Advertising Industry

Alyssa Drury
Written by Alyssa Drury May 13, 2016

Last week, a few of us at Seismic had the opportunity to sit down with the Global CEO of MullenLowe Group, Alex Leikikh. MullenLowe, an integrated marketing communications network that works with brands like Acura, Google, JetBlue, and Royal Caribbean, is known for creating memorable ad and marketing campaigns like Monster’s “When I Grow Up”…

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Publish or Perish: CMOs Must Regain Control of the Content Problem

Publish or Perish: CMOs Must Regain Control of the Content Problem

Daniel Rodriguez
Written by Daniel Rodriguez February 25, 2016

Content is all the rage in B2B sales and marketing today. It’s been ingrained into our brains that “content is king,” content is “the lifeblood of an organization,” and even recently became “the H2O of marketing.” If content’s importance is so well-known, why are CMOs still struggling to create and support an optimal content strategy?…

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7 Things You Need to Know about Account-Based Marketing

7 Things You Need to Know about Account-Based Marketing

Alyssa Drury
Written by Alyssa Drury September 30, 2015

One of the biggest challenges B2B marketers face is generating and delivering enough qualified leads to sales. We can qualify and score and nurture leads until we’re blue in the face, and sales will always ask for more, better, or more relevant leads. But what if the lead generation method we’ve been ingrained to use…

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Is Unused Sales Content Silently Killing Your Company?

Is Unused Sales Content Silently Killing Your Company?

Alyssa Drury
Written by Alyssa Drury June 11, 2015

Many companies have finally come around to understanding that content is what makes the sales engine run. But once this realization is made, a vast majority of companies jump to the conclusion that simply creating more sales content is the solution. The issue here is that as more content is created, companies’ content repositories become…

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