marketing efficiency

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4 Ways Smart Sales Enablement Solutions Change Marketers Lives

4 Ways Smart Sales Enablement Solutions Change Marketers Lives

Al Bsharah
Written by Al Bsharah August 28, 2018

Welcome to the second in a series of blog posts that will explore the questions that surround artificial intelligence and machine learning within the space of sales enablement. We all know there’s an overabundance of hype around these topics. When I joined Seismic to tackle intelligent technologies in 2016, it was important that we didn’t…

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2-content-management-best-practices

2 Content Management Best Practices

Matt Ellis
Written by Matt Ellis March 15, 2018

Content, content, everywhere, nor any to send to prospects. So goes the Rime of the Ancient Seller, or something like that. It’s not hard to see the parallels between the ill-fated mariner in Samuel Taylor Coleridge’s epic poem and today’s sellers. The mariner, surrounded on all sides by ocean, laments his inability to drink any…

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Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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5 Things B2B Marketers Can Learn from the Advertising Industry

5 Things B2B Marketers Can Learn from the Advertising Industry

Alyssa Drury
Written by Alyssa Drury May 13, 2016

Last week, a few of us at Seismic had the opportunity to sit down with the Global CEO of MullenLowe Group, Alex Leikikh. MullenLowe, an integrated marketing communications network that works with brands like Acura, Google, JetBlue, and Royal Caribbean, is known for creating memorable ad and marketing campaigns like Monster’s “When I Grow Up”…

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Does Tagging Help or Hinder Marketing’s Content Management Success?

Does Tagging Help or Hinder Marketing’s Content Management Success?

Alyssa Drury
Written by Alyssa Drury February 24, 2016

According to SiriusDecisions, enterprise organizations spend an average of $17.5 million annually on content creation. $2.3 million of that is being wasted on content that can’t be found or used by the organization. Leading B2B marketing teams are constantly looking for ways to make their content investments last longer and have more of an impact,…

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How to Stop Wasting Millions of Dollars on Marketing Content

How to Stop Wasting Millions of Dollars on Marketing Content

mcheung
Written by mcheung October 8, 2015

According to research by the Content Marketing Institute, 70% of B2B marketers are creating more content than they were just a year ago. Despite this expanded focus, however, marketers are doing a very poor job of optimizing content creation. A recent study by SiriusDecisions reports that large enterprise firms waste roughly 13% of total content…

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7 Things You Need to Know about Account-Based Marketing

7 Things You Need to Know about Account-Based Marketing

Alyssa Drury
Written by Alyssa Drury September 30, 2015

One of the biggest challenges B2B marketers face is generating and delivering enough qualified leads to sales. We can qualify and score and nurture leads until we’re blue in the face, and sales will always ask for more, better, or more relevant leads. But what if the lead generation method we’ve been ingrained to use…

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B2B Marketing: Reimagine Everything?

B2B Marketing: Reimagine Everything?

Alyssa Drury
Written by Alyssa Drury September 22, 2015

Over the past two weeks, I was fortunate to attend HubSpot’s Inbound and Salesforce’s Dreamforce for the second time each. After a ton of sessions and speakers and subsequently sleeping for a whole weekend, I thought back on what I’ve learned since attending these two massive events in 2014. What I concluded is that many…

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