marketing enablement

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1 Surprising Thing Marketers Believe

1 Surprising Thing Marketers Believe

Matt Ellis
Written by Matt Ellis September 26, 2017

On some deep level, marketers have a belief that all of the content they create serves a greater purpose that ultimately drives revenue for the organization. They may not say it out loud and indeed know that it’s not necessarily true, but there is a secret hope that everything they touch will move the needle.…

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5 Lessons on Marketing's Role in Sales Enablement

Alyssa Drury
Written by Alyssa Drury September 29, 2016

One of the major reasons sales enablement is so challenging is due to interdepartmental misalignment and a lack of ownership for enablement initiatives. Marketing plays an integral role in sales enablement, but it is often thought of as a sales responsibility, causing tension between the two departments when marketing starts to get involved in sales activities…

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Why Marketing Enablement is Necessary for Sales Success

Why Marketing Enablement is Necessary for Sales Success

Alyssa Drury
Written by Alyssa Drury May 14, 2015

We talk quite a bit about sales enablement on this blog. We love sharing ways that marketing and sales operations teams can help sales organizations improve their processes and sell more effectively. But if marketing isn’t working efficiently, they are going to have a lot of trouble helping sales succeed. This is where marketing enablement comes…

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