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How CEOs Can Use Military Tactics for Marketing-Sales Alignment

Doug Winter
Written by Doug Winter July 8, 2015

This post was originally published on the Salesforce blog on June 25. During my time as a civilian with the U.S. Navy Nuclear Power School, I was exposed to my fair share of military terms and lingo. While learning about the organizational structure and interdepartmental relationships and listening to the stories from the naval officers…

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How Do You Define A Growth CMO?

Daniel Rodriguez
Written by Daniel Rodriguez June 3, 2015

I attended VentureBeat’s GrowthBeat Summit in Boston yesterday, an event for marketing leadership across various industries to share best practices and learn about new trends in technology adoption. In one of the roundtable discussions, an intriguing question was posed to the breakout group of 15 or so heads of marketing: What is the definition of…

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