marketing metrics

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Healthcare-Marketing-KPIs-2018

10 KPIs Every Healthcare Marketer Needs

Shauna Leighton
Written by Shauna Leighton January 22, 2018

Marketing has long been faced with the challenge of measuring their effectiveness. Especially with content. How do you consistently prove value to your organization and your leaders? Are your campaigns even working? What Key Performance Indicators (KPIs) are most effective? How, and with what, do you measure these KPIs? As a content marketer, I understand…

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3 Ways to Align Marketing Goals to the Sales Strategy

3 Ways to Align Marketing Goals to the Sales Strategy

Alyssa Drury
Written by Alyssa Drury July 12, 2016

Synergy. Collaboration. Interlock. Alignment. These buzzwords are everywhere in the B2B industry these days, and for good reason. Organizations that have mastered alignment, especially between sales and marketing, experience benefits like higher win rates, better customer retention, and increased revenue growth, to name a few. Aligning marketing goals to the organization’s sales strategy has never…

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The Pros and Cons of Tying Marketing Compensation to Metric Performance

The Pros and Cons of Tying Marketing Compensation to Metric Performance

Alyssa Drury
Written by Alyssa Drury March 3, 2016

Marketing has officially entered its Renaissance Era. Long gone are the days of talking at customers without feedback and tracking metrics that don’t move the needle. Thanks to a recent boom in marketing technology, marketing success can be quantified to show its contribution to revenue goals, helping sales and marketing align more than ever before.…

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Metrics CMOs Should Be Tracking to Quantify Marketing Success

Metrics CMOs Should Be Tracking to Quantify Marketing Success

Alyssa Drury
Written by Alyssa Drury July 23, 2015

I recently came across a Forbes article that discussed the misperception of marketing in Silicon Valley. The article explains that in many tech companies, any part of the company that isn’t tech-driven (marketing, HR, even operations and business development) is considered secondary. The author suggests that marketing isn’t taken seriously at these companies because the…

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How Do You Define A Growth CMO?

How Do You Define A Growth CMO?

Daniel Rodriguez
Written by Daniel Rodriguez June 3, 2015

I attended VentureBeat’s GrowthBeat Summit in Boston yesterday, an event for marketing leadership across various industries to share best practices and learn about new trends in technology adoption. In one of the roundtable discussions, an intriguing question was posed to the breakout group of 15 or so heads of marketing: What is the definition of…

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Breaking Down the Language Barrier Between Sales and Marketing

Breaking Down the Language Barrier Between Sales and Marketing

Alyssa Drury
Written by Alyssa Drury April 2, 2015

In many organizations, sales and marketing teams seem to be at odds with each other, both applying an “us-versus-them” mentality. Sales can’t seem to understand why it takes marketing so long to update collateral that sales needs at an instant, and marketing gets annoyed when sales uses irrelevant content with the wrong prospects. More importantly,…

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3 Ways Marketers Gather and Utilize Data

3 Ways Marketers Gather and Utilize Data

Kaitlyn Merola
Written by Kaitlyn Merola March 24, 2015

I was recently reading an insightful excerpt on LinkedIn from Justin Gray, CEO of LeadMD, about the importance of marketing buyer personas. Using buyer personas to segment a group of prospects based on demographic information, geographic location, company characteristics, behavioral data, etc. is a proven method of increasing prospect engagement. The ability to personalize marketing…

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How Can You Quantify the Success of Content Marketing?

How Can You Quantify the Success of Content Marketing?

Alyssa Drury
Written by Alyssa Drury February 26, 2015

In sales, it is relatively easy to measure progress and success. Typically, each person has a dollar-value quota, and success equals hitting or surpassing that quota. You can even break sales goals down even more by number of meetings set, number of calls made, or number of demos given in a certain amount of time.…

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