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Patient Engagement

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6 Benefits of Sales Enablement for Medical Device Companies

Seth Werlinsky
Written by Seth Werlinsky June 22, 2020

There are several benefits for medical device companies to deploy a sales enablement platform.  The obvious one, which industry professionals are already familiar with, is remaining compliant in a heavily regulated industry.  However, there are several others, that may not be as obvious, and take on a new level of importance considering recent changes in…

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3 Key Insights: Healthcare Marketing to Millennials

Shauna Leighton
Written by Shauna Leighton June 6, 2017

Millennials. A term that often ignites a few eye rolls, but for what it’s worth, Millennials are the perfect target for life sciences companies. Or, at least that’s how they should be viewed. While chronically ill patients and the aging population often dominate the healthcare spotlight, it’s easy to lose sight of the fact that…

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The Role of Artificial Intelligence in Patient Engagement

Shauna Leighton
Written by Shauna Leighton May 30, 2017

Artificial intelligence (AI) has continued to make major headlines as part of the life sciences industry’s trifecta of recent technology trends, and it’s not hard to see why. Research published by MarketsandMarkets projected that the healthcare artificial intelligence market is expected to grow from $667.1 million in 2016 to more than $7.9 billion by 2022,…

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5 Unexpected Benefits of Sales Enablement for Medical Device Companies

Shauna Leighton
Written by Shauna Leighton May 2, 2017

At first take, the core argument for deploying a sales enablement solution within life sciences—to efficiently remain compliant in a heavily-regulated environment—is nothing unfamiliar to industry professionals. However, there are several additional benefits of sales enablement for medical device companies that often go unnoticed: Synchronizes Tech Stacks Given the complex makeup of medical devices, utilizing…

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