sales and marketing alignment

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Sales Enablement Guide

Millennial Makeover: How Financial Companies Are Reinventing Themselves to Attract a New Generation of Top Talent

Alessandra Fagone
Written by Alessandra Fagone October 10, 2018

At Morgan Stanley, things are starting to look decidedly different. Visit any of the multinational investment bank’s offices worldwide, and you’ll find a business-casual-clad workforce toiling away in vast, open plan workspaces that would have been inconceivable a generation ago. As wood-paneled walls get ripped out and replaced with glass partitions, the results are dramatic.…

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sales effectiveness

The Path to Sales Effectiveness

John Rivers
Written by John Rivers September 5, 2018

Closing a deal is often as difficult as slaying the Minotaur—you know, the monster of Greek myth who’s half-man, half-bull and lives in a giant maze.  Never met him personally but I’ve heard stories.  People love to gossip. As a seller, you find yourself trapped inside a labyrinth of a sales cycle and at the…

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sales enablement definition sales enablement best practices

Sales Enablement Definition and Best Practices

Matt Ellis
Written by Matt Ellis July 12, 2018

If there was any doubt that sales enablement is one of the fastest growing sectors of the sales and marketing world then this statistic I’m about to present will put all those doubts to rest. Hubspot has found that organizations are spending $66 billion on sales enablement and training annually. If you’re an infrequent visitor…

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sales and marketing alignment

The Real-Life Impact of Sales and Marketing Alignment

Matt Ellis
Written by Matt Ellis June 8, 2018

Listen, I can tell you about sales enablement and sales & marketing alignment until I’m blue in the face, but that doesn’t mean you’re going to believe me or listen closely. That’s fine, I am but a mere blogger just trying to spread my truths into the Universe, and whoever happens to listen and walk…

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Sales-marketing-alignment

How to Align Global Healthcare Sales and Marketing Teams

Matt Ellis
Written by Matt Ellis March 23, 2018

The Walt Disney Company has a small ride at a small theme park you may have heard of. The general gist of the ride is that the world is a lot smaller than you think and thus you should conduct yourself in a manner so as to create a better tomorrow for all of Earth’s…

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Four Sales Content ROI Stats and the Elephant in the Room

Four Sales Content ROI Stats and the Elephant in the Room

Deirdre Pelrin
Written by Deirdre Pelrin March 13, 2018

There’s an uncomfortable truth that we need to talk about as marketers. But before we “go there,” we need to talk a bit about all of the time, effort, and spend that goes into a critical business function: the collateral that sales uses in order to sell. We recently collaborated with Demand Metric on research…

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Marketing-Sales-Team-Alignment

What Bill Belichick Has Taught Me About Alignment

Shauna Leighton
Written by Shauna Leighton January 29, 2018

New England fans may get a little excited (okay, very excited) about our home team—The New England Patriots—but to continuously be a winning team, they must play like a team. Sounds simple, right? If you couldn’t already tell my love for football from previous posts, we’re about to enter the next level of our relationship.…

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Healthcare-Marketing-KPIs-2018

10 KPIs Every Healthcare Marketer Needs

Shauna Leighton
Written by Shauna Leighton January 22, 2018

Marketing has long been faced with the challenge of measuring their effectiveness. Especially with content. How do you consistently prove value to your organization and your leaders? Are your campaigns even working? What Key Performance Indicators (KPIs) are most effective? How, and with what, do you measure these KPIs? As a content marketer, I understand…

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Sales Enablement Definition

How Does Your Organization Define Sales Enablement?

Alli Brann
Written by Alli Brann January 11, 2018

Webster’s Dictionary defines sales enablement as… wait a minute, this opening doesn’t work for two reasons: Any writer worth their salt knows this is a cliché opening to any piece of writing Sales enablement isn’t defined in the dictionary At Seismic, we have a pretty good idea of what the phrase means to us, but…

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