sales enablement

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Content-ROI-Sales-Enablement

The State of Sales Content Measurement & ROI

Matt Ellis
Written by Matt Ellis February 15, 2018

Fellow Americans (or wherever you’re from, we like everyone), we gather here today to take stock of the state of content analytics and ROI. Now, I won’t lie to you. What kind of important figurehead would lie to the populace at large? That would be downright evil and a miscarriage of the faith you’ve placed…

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Sales Enablement Definition

How Does Your Organization Define Sales Enablement?

Alli Brann
Written by Alli Brann January 11, 2018

Webster’s Dictionary defines sales enablement as… wait a minute, this opening doesn’t work for two reasons: Any writer worth their salt knows this is a cliché opening to any piece of writing Sales enablement isn’t defined in the dictionary At Seismic, we have a pretty good idea of what the phrase means to us, but…

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2 Ways to Prepare for Sales Kickoff Meetings

2 Ways to Prepare for Sales Kickoff Meetings

Matt Ellis
Written by Matt Ellis December 1, 2017

The end of the year is a natural time to begin thinking about what went right and what could have been improved upon this year. Those reflections are important not only for taking stock of how the year played out, but also for helping to shape the coming year. The culmination of the reflection and…

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chess battle

Make Your Sales Team Weapons in the Field for 2018

Shauna Leighton
Written by Shauna Leighton November 14, 2017

2018 poses many challenges for the healthcare industry, but especially for Marketing and Sales. The new buying mix, and with the industry lacking in technological advancements, many healthcare organizations still struggle with how to best connect with their consumers. When Sales teams aren’t performing optimally, the entire organization can feel it. Not only economically, but…

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Does Your Marketing Technology Stack Match Your Buyer's Journey?

Does Your Marketing Technology Stack Match Your Buyer’s Journey?

Matt Ellis
Written by Matt Ellis September 8, 2017

You’ve spent countless hours and dollars (well, the dollars aren’t countless to the finance team) to build the marketing technology stack that perfectly fits your organization’s needs. You researched all the available technologies, how they integrate with one another, and the effort needed to implement new systems. You talked with both Marketing and Sales to…

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Driving Sales and Marketing Enablement Success at Seismic Shift

Driving Sales and Marketing Enablement Success at Seismic Shift

Matt Ellis
Written by Matt Ellis August 31, 2017

This year’s edition of Seismic Shift – our annual user conference – is shaping up to be the biggest and best yet. People from all around the world are set to travel to San Diego for the conference taking place October 2nd – October 5th. Across the four days, attendees will hear from speakers, network…

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1 Surprising Stat About Marketing Automation Platforms

1 Surprising Stat About Marketing Automation Platforms

Matt Ellis
Written by Matt Ellis August 17, 2017

Marketing Automation Platforms (MAPs) have quickly become an important piece of any marketing technology stack. They’ve emerged on the heels of CRMs to serve as the base of operations for all of Marketing’s activities. With a MAP, Marketing can launch automated campaigns, score leads, and capture important demographic information about potential buyers. Solutions like Marketo,…

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4 Challenges of Working Remotely in Sales

4 Challenges of Working Remotely in Sales

Matt Ellis
Written by Matt Ellis August 2, 2017

Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the third in a three-part series about the global deployment of a unified sales enablement program. You can read his…

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3 Successful Qualities of a Sales Coach

3 Successful Qualities of a Sales Coach

Matt Ellis
Written by Matt Ellis July 26, 2017

Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the second in a three-part series about the global deployment of a unified sales enablement program. You can read his…

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How Sales Enablement Solved a Localized Content Issue

How Sales Enablement Solved a Localized Content Issue

Matt Ellis
Written by Matt Ellis July 19, 2017

Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the first in a three-part series about the global deployment of a unified sales enablement program. You can read his…

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