sales prospecting

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5 Tips for Social Selling Success on LinkedIn

5 Tips for Social Selling Success on LinkedIn

Alyssa Drury
Written by Alyssa Drury July 13, 2015

In B2B sales, it’s no secret that LinkedIn is a rep’s best friend. It gives salespeople the ability to search for relevant groups, industries, companies and individual titles while prospecting, which provides a more meaningful connection than a faceless cold email. As a rep’s LinkedIn network grows, he or she has more opportunities to connect…

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A Cure for the Common Cold Email

A Cure for the Common Cold Email

Alyssa Drury
Written by Alyssa Drury June 24, 2015

In any B2B role, you’ve likely received a god-awful prospect email from a salesperson. Whether it’s impersonal, irrelevant, grammatically flawed or just plain ugly, a poor cold email can kill a prospective deal before it’s even off the ground. I’ve come across a number of these ugly emails in my own inbox, and as a…

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The Do’s and Don’ts of Crafting Sales Emails

The Do’s and Don’ts of Crafting Sales Emails

Alyssa Drury
Written by Alyssa Drury April 14, 2015

If you’ve ever been in a sales role, there is a very good chance you’ve sent an email to a prospect and never received a reply. At first it’s discouraging, but then you pick yourself up and are on to the next one. After all, the more emails you send, the more likely it is…

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