sales readiness

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who owns sales enablement

Who Owns Sales Enablement?

Matt Ellis
Written by Matt Ellis November 20, 2018

Sales enablement has now reached a point in its development that some organizations are starting to build departments strictly geared towards sales enablement, as well as hire people with titles related to sales enablement.  However, many organizations are still in the beginning phases of sales enablement, and there’s one question that is hugely influential on…

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2 Success Stories from SiriusDecisions Summit 2017

2 Success Stories from SiriusDecisions Summit 2017

Matt Ellis
Written by Matt Ellis May 24, 2017

There were so many sessions happening that it was physically impossible to see everything. Tough decisions had to be made left and right when hustling from room to room. Even during the sessions it was a daunting task to take in everything being said. There are probably people getting back from the conference who have…

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Seismic and Brainshark's Partnership: CEO Q&A

Seismic and Brainshark's Partnership: CEO Q&A

Matt Ellis
Written by Matt Ellis May 15, 2017

According to Forrester Research, 78% of executive buyers say that sellers aren’t prepared with relevant content. This is a training and sales content problem, which slows down sales cycles and prevents reps from hitting quota. Today, Brainshark and Seismic are excited to announce a strategic partnership to better solve these challenges with an integrated, end-to-end…

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