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Have You Adapted to the Modern Sales Cycle?

Have You Adapted to the Modern Sales Cycle?

Alyssa Drury
Written by Alyssa Drury July 1, 2019

It’s no secret that the sales cycle has changed a lot over the past few decades. Some may even say that sales reps that are new to the game have a bit of an advantage when it comes to learning and onboarding; they are typically tech-savvy, have fresh and mold-able minds that aren’t bogged down…

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smarter selling

Lessons from the Smarter Selling Campaign – Keys to Being a Better Seller, From the Sellers themselves

Matt Lieberson
Written by Matt Lieberson September 11, 2018

With Seismic’s new, truly personalized platform, the Era of the Smarter Seller is here. Our product is chock full of capabilities focused on making the platform as individualized as possible, such as predictive search, personalized content recommendations, and increased data to best engage buyers. Industry leaders such as Nancy Nardin of Smarter Selling Tools, Steven…

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Should Sales Enablement Roles Report to Sales?

Should Sales Enablement Roles Report to Sales?

Alyssa Drury
Written by Alyssa Drury January 20, 2016

Last week, we featured a blog post that interviewed Seismic customer InsightSquared and how their organization benefits from having its sales enablement roles answer to Marketing. Today, we explore the Sales side, and how companies succeed when Sales Enablement reports to Sales.

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The Importance of Sales and Marketing Alignment

The Importance of Sales and Marketing Alignment

mcheung
Written by mcheung October 30, 2015

Today’s sales and marketing teams are operating in the age of the customer. In order to be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. This means that instead of focusing sales conversations and marketing content on product features and company glory, the focus must be on the…

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How to Succeed in a Customer-Led Sales Process

How to Succeed in a Customer-Led Sales Process

Alyssa Drury
Written by Alyssa Drury September 9, 2015

It’s been a whirlwind of sessions, information, and innovation so far at INBOUND 2015! One of the best sessions I’ve attended so far was “The Future of IT Sales: The Customer Now Leads the Sales Process.” Self-proclaimed “recovering seller” Tiffani Bova, VP, Distinguished Analyst from Gartner, discussed the future of selling in a customer-centric world.…

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5 Productivity Hacks for Outside Sales Reps

5 Productivity Hacks for Outside Sales Reps

mcheung
Written by mcheung August 27, 2015

As an outside sales rep, you are a very busy person. From traveling and meeting with prospects to growing existing business, you are consistently the face of your organization. As busy as you are with scheduling meetings and making the most of your time on the road, you are also one of the largest influences…

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5 Tips for Social Selling Success on LinkedIn

5 Tips for Social Selling Success on LinkedIn

Alyssa Drury
Written by Alyssa Drury July 13, 2015

In B2B sales, it’s no secret that LinkedIn is a rep’s best friend. It gives salespeople the ability to search for relevant groups, industries, companies and individual titles while prospecting, which provides a more meaningful connection than a faceless cold email. As a rep’s LinkedIn network grows, he or she has more opportunities to connect…

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A Cure for the Common Cold Email

A Cure for the Common Cold Email

Alyssa Drury
Written by Alyssa Drury June 24, 2015

In any B2B role, you’ve likely received a god-awful prospect email from a salesperson. Whether it’s impersonal, irrelevant, grammatically flawed or just plain ugly, a poor cold email can kill a prospective deal before it’s even off the ground. I’ve come across a number of these ugly emails in my own inbox, and as a…

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Magic Johnson's Lessons of Leadership and Success

Magic Johnson's Lessons of Leadership and Success

Alyssa Drury
Written by Alyssa Drury May 12, 2015

We are reporting live from the SiriusDecisions Summit in Nashville! Today marks the first official day of the Summit, which we rang in with keynote speaker Magic Johnson. Arguably one of the best basketball players of all-time, Magic has found immense success off the court as an entrepreneur and philanthropist. It was so evident how his competitive…

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How Selling Fenway Franks is Similar to Selling Software

How Selling Fenway Franks is Similar to Selling Software

Alyssa Drury
Written by Alyssa Drury April 24, 2015

The birds are chirping, the sun is (sometimes) out, and the air is (kind of) warm. It’s finally spring in Boston, which signifies the start of one of Boston’s greatest traditions: Red Sox baseball at Fenway Park. For one of Seismic’s sales reps, this used to mean the start of a recurring summer job as…

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