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9 Best Tweets From SiriusDecisions Summit 2017

9 Best Tweets From SiriusDecisions Summit 2017

Matt Ellis
Written by Matt Ellis May 19, 2017

SiriusDecisions Summit 2017 was a jam packed three days. The Venetian was bustling with conference goers hurrying from session to session, eager to learn and share. Plenty of themes emerged over the few days, including that account based marketing tactics are in high demand, and that the importance of sales and marketing alignment has never…

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SiriusDecisions Summit Day 2 Takeaways: Sales and Marketing Alignment

SiriusDecisions Summit Day 2 Takeaways: Sales and Marketing Alignment

Matt Ellis
Written by Matt Ellis May 18, 2017

The first day of SiriusDecisions Summit 2017 was all about account based marketing tactics. The processes and specific strategies that lead to success in account based marketing were all on display. It was a day full of practical questions and solutions that people can take home with them from the Summit. The second day was…

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9 Must-See Sessions at SiriusDecisions Summit 2017

9 Must-See Sessions at SiriusDecisions Summit 2017

Matt Ellis
Written by Matt Ellis May 11, 2017

This year the SiriusDecisions Summit makes its way to the glitz and glam (and heat) of The Venetian in Las Vegas from May 16 to May 19. Every year the event makes good on its promise that it is the “must attend b-to-b event.” Judging by the agenda, 2017 will be no different. The schedule…

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The Most Important Things I Learned at the SiriusDecisions Summit

The Most Important Things I Learned at the SiriusDecisions Summit

Alyssa Drury
Written by Alyssa Drury June 2, 2016

B2B conferences—especially those hosted by analyst firms—are one of the most beneficial ways to gain industry knowledge, learn best practices, and rethink some of the ways our organizations function. While we always leave feeling empowered with new research and a grand plan to help our teams excel, by the time we get back to a…

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5 F’s of Understanding Buyers’ Needs

5 F’s of Understanding Buyers’ Needs

Alyssa Drury
Written by Alyssa Drury May 26, 2016

You’ve heard it explained multiple times in varying nuances: the buyer is now in control of their purchase process. The buyer is in the driver’s seat. Sales reps need to adjust to the buyer, not the other way around. It’s no secret that increased information, content and data has resulted in a power shift of…

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SiriusDecisions Summit: Marcus Samuelsson Keynote Recap

SiriusDecisions Summit: Marcus Samuelsson Keynote Recap

Alyssa Drury
Written by Alyssa Drury May 24, 2016

SiriusDecisions Summit 2016 has officially begun! Seismic is in Nashville for the four-day event, and we are off to a great start thanks to the kickoff keynote from Marcus Samuelsson. Samuelsson was a last-minute fill-in for Alton Brown—both of whom are Food Network favorites—and was a perfect fit for the Summit’s theme of “the art…

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7 Can’t-Miss Events for Your SiriusDecisions Summit Agenda

7 Can’t-Miss Events for Your SiriusDecisions Summit Agenda

Alyssa Drury
Written by Alyssa Drury May 17, 2016

We’re just one week away from SiriusDecisions Summit 2016! Next Tuesday, 2500 B2B sales and marketing leaders will infiltrate Nashville for four action-packed days of educational sessions, new research findings and emerging trends, networking opportunities…and probably some BBQ. The Summit’s theme this year is “The Art and Science of Intelligent Growth,” and promises to help…

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4 Examples of Successful Sales Enablement Execution

4 Examples of Successful Sales Enablement Execution

Alyssa Drury
Written by Alyssa Drury May 16, 2016

Sales enablement responsibilities are vast, complex, and often vary from one organization to the next. There is no one-size-fits-all method for executing a sales enablement plan, yet there seem to be a number of ways that one can get derailed. But when done right, sales enablement yields incredible results for enterprise organizations, including higher win…

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Three Major Struggles of the Modern Marketer

Three Major Struggles of the Modern Marketer

Kaitlyn Merola
Written by Kaitlyn Merola May 26, 2015

As part of the Seismic team who attended the SiriusDecisions Summit in Nashville a couple of weeks ago, I was fortunate to attend many  case study sessions that ultimately helped to enhance our marketing practices at Seismic. Looking back on the event now, one session that stood out in my mind was presented by Eric…

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