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How Your Treasury Sales Team Can Overcome the Doorway Effect

How Your Treasury Sales Team Can Overcome the Doorway Effect

John Rivers
Written by John Rivers August 5, 2019

Did you know that walking through a doorway triggers the brain to forget? You get off the couch and leave the room for a glass of water, but by the time you’re standing in the kitchen you’ve forgotten why you even left the couch. Psychologists call this the Doorway Effect, and while it can seem…

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