2020 is around the corner. Let Seismic help you plan for sales enablement in the new year. Learn more.

The Importance of Sales and Marketing Alignment

Today’s sales and marketing teams are operating in the age of the customer. In order to be successful, these teams must focus their strategies and actions on the buyers’ problems and opportunities. This means that instead of focusing sales conversations and marketing content on product features and company glory, the focus must be on the buyers’ situation and how we can help them solve their problems or make the most of an opportunity.

The shift in focus from product-centric to customer-centric reveals another shift that must occur in order for today’s businesses to remain competitive: a shift in the sales-marketing dynamic. The traditional independent and siloed operations of sales and marketing teams simply don’t cut it anymore. Sales and marketing must work together to provide the buyer with high quality, relevant, valuable content in conversations for just a shot at winning the deal.


Popular Posts

Seismic and Percolate: Delivering Content with Purpose

Seismic and Percolate: Delivering Content with Purpose

8 Must-Have Qualities In A Great Sales Team Manager

8 Must-Have Qualities In A Great Sales Team Manager

Uplevel Your Tech Stack in 2020 with Sales Enablement

Uplevel Your Tech Stack in 2020 with Sales Enablement