The Power of Placing the Buyer First
A LinkedIn Studio video from Seismic’s Head of Enablement
At Seismic, we live and breathe our own core value proposition: to unite marketing and sales teams in delivering the most compelling stories throughout your buyers’ journeys. When leading our internal Enablement efforts, this buyer-centric approach flows through all of our Enablement efforts to ensure we are putting the buyer first, always. And by that we mean our internal “buyers” as well as Seismic’s customers.
Our goal as the Enablement team at Seismic is not just to enable our entire go-to-market function to really understand the needs of our customers and their key considerations. We also give them the tools needed to be able to frame up Seismic’s value proposition in a way that resonates with our buyers.
In the above video, from a recent visit with LinkedIn Studio, I explain how this buyer-centric sales approach helps sellers to differentiate themselves in the marketplace, which is especially relevant during the current time where virtual selling has replaced all human face-to-face interaction.