Predictive analytics are increasingly important to businesses as they become more scientific in their sales processes. Companies are collecting large amounts of data but aren’t always sure how to use this information. Predictive tools allow sales and marketing teams to apply historical data to future events to boost their efficiency, save time and money, and drive sales.
We have identified 40 predictive analytics tools and vendors to help your team boost sales and marketing productivity and efficiency. These tools are not ranked in order of importance or functionality.
7 is a customer engagement platform that uses big data and predictive analytics to better understand customers and drive more sales.
- Use predictive analytics to anticipate customers’ needs
- Create more satisfied customers with better real-time service
- Engage customers through different channels and devices
- Deliver accurate automated answers to customer questions
6sense is a B2B predictive intelligence engine for sales and marketing that uncovers new prospects and scores existing prospects at every stage of the funnel.
- Find new contacts, prioritize known prospects, and gain insight into buying habits
- Utilize time-sensitive data with a more profound predictive engine
- Track prospects and close deals quickly
- Shorten the sales cycle by providing insights for each account
- Start sales conversations earlier with the right prospects
- Build closed-loop reports to better align sales and marketing
Alteryx is a data blending and advanced analytics software that provides predictive analytics in an intuitive workflow – no programming needed.
- Access and blend data from multiple sources
- Unify prospect and customer data to create stronger relationships
- Get rich business insights in hours, not weeks
- Create a repeatable approach to analytics projects
Angoss is a predictive analytics platform that helps businesses improve performance in risk, marketing, and sales.
- Predict the strongest leads and opportunities
- Increase time to market with higher quality prospects
- Attract new customers and increase loyalty
- Optimize risk and reward decisions
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Argus Insights is a SaaS-based platform that provides its own custom analysis on the consumer market to determine market fit and optimize marketing plans.
- Track social conversation to understand what technologies are driving the market
- Attain actionable insights into what trends are sparking interest
- Track quality and reach of marketing content
- Optimize client marketing plans
Birst is a global leader in cloud business intelligence and analytics. Birst’s platform analyzes data consistently for every business decision.
- Create a trusted and accurate forecast using historical data
- Gain better insights into the pipeline to hit quota
- Measure the return on marketing investments
- Analyze which marketing channels have the highest conversion rates
Clari is a sales operations tool that uses data science to accelerate sales, increase efficiency, improve forecasting accuracy, and make sales teams more productive.
- Use predictive analytics to identify revenue-generating patterns
- Offer pipeline visibility, insight, and control with forecast mangement
- Deliver insights and next steps right to reps’ phones
- Improve team communication by focusing on actions that matter now
- Coach reps with data-driven tactics and help close deals faster
Datahug (acquired by SAP) is a sales software that uses data science to increase efficiency, improve predictability, and drive revenue.
- Get prescriptive guidance to close more deals
- Forecast deals with more predictability
- Update CRM records automatically
- See which deals require the most attention
DataXu is a media management platform that puts data to work in innovative ways in order to provide insights and solve challenges.
- Leverage data and analytics to increase sales efficiency and effectiveness
- Turn data into insight, action, and ROI
- Automate customer targeting and media optimization while customizing interactions
- Understand customer behavior and engage them at every point of their journey
Domo is a business management solution that connects data from all sources and uncovers insights on all that data to drive better marketing decisions.
- Combine all data into one view
- Create powerful visualizations
- Collaborate around data
- Make better decisions based on historical data
EverString is a predictive analytics solution for sales and marketing that helps organizations to build pipeline and increase conversion rates.
- Identify and score new targets outside of the pipeline
- Build pipeline with predictive demand generation
- Score prospects to increase conversion rates
- Connect with a more precise audience
Exacaster is a big data predictive analytics company that develops machine-learning algorithms to address key marketing and sales challenges.
- Execute multi-channel campaigns and measure their impact
- Target which customers to up-sell
- Predict which customers are most likely to churn
- Maximize profits by optimizing prices
GoodData is a business intelligence platform that delivers advanced analytics for businesses to create new revenue streams. GoodData’s strength is helping marketers understand their customers’ behaviors.
- Promote visual data with interactive dashboards
- Provide best practice suggestions with guided analytics
- Deliver predictive insights with accurate trends and forecasts
- Implement quickly using the cloud-based platform
Hearsay Social helps B2B companies efficiently and successfully use social media to communicate with their customers and prospects. They are a leader in social risk and compliance solutions.
- Manage social and web presences from a single dashboard
- Leverage predictive technology to identify opportunities in the market
- Maintain compliance with government regulations and requirements
- Receive coaching on best practices, support for technical issues, and training for key skills and knowledge
IBM’s predictive analytics platform goes from guesswork to prediction by analyzing trends, patterns, and relationships and applying those insights to predict future events.
- Predict which customers are most likely to churn
- Engage with customers at the right time
- Save time and create more accurate models
- Identify high value customers to target
- Discover new opportunities and decrease risk
Infer uses predictive scoring to model data sets that will identify your best potential customers. Amplify sales and marketing effectiveness with proven data science using internal information and external market signals.
- Integrate with CRM and marketing automation applications
- Integrate seamlessly into existing workflows
- Run smarter marketing campaigns with the ability to predict performance and make real-time adjustments
- Prioritize leads for sales teams
InsideSales.com is a sales acceleration platform based on predictive and prescriptive analytics that drives revenue growth through an optimized sales experience.
- Predict who will be a successful sales rep before hiring
- Assign scores to leads most likely to close
- Forecast using historical data for more accuracy
- Know who to reach out to and when
Lattice develops data-driven applications that predict buying patterns such as who will buy and when. Lattice’s applications combine buying signals to drive predictable sales and marketing performance, resulting in increased conversion rates and accelerated revenue growth.
- Identify lucrative leads, accounts, and customers
- Form a complete picture of prospects and customers with the integration of internal and external data
- Maintain and grow existing customer relationships
- Prioritize revenue opportunities
- Use predictive lead scoring to optimize the top of the funnel
Leadspace is a predictive analytics lead generation platform that combines extensive data to identify and score which companies are most likely to buy.
- Score prospects and companies according to an ideal customer profile
- Predict what a lead wants and what they are going to do next
- Reinvigorate cold accounts
- Identify top targets without the guesswork
LeanPlum is a mobile relationship marketing platform that helps companies optimize and strengthen customer relationships.
- Segment customers by behavior, interest, need, and demographics
- Personalize interactions and increase engagement
- Predict customer behavior, campaign performance, and business impact
- Automate engagement in real-time
- Analyze opportunities and threats in a single dashboard
Marketo is a digital marketing software that helps marketing teams understand audiences, engage leads, and measure the impact of marketing.
- Score leads based on an ideal customer profile
- Engage leads by guiding them along the right marketing track
- Drive conversions using A/B testing
- Track visitors to a website and uncover what content works best for prospects
MarketShare is an advanced marketing analytics company that allows businesses to grow via marketing optimization.
- See the real value of each interaction with customers
- Learn what truly drives demand of technology
- Compare strategies to competitors
- Optimize pricing in real-time to see maximum profit
Nanigans is an advertising automation SaaS solution that features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence.
- Expand customer base by advertising across digital channels
- Drive ROI with predictive pricing and value using optimization algorithms
- Analyze and take action on real-time and historical data
- Automate workflow to save time and maximize efficiency
Neustar is a predictive marketing platform that enables insight-driven customer engagement to shorten the sales cycle and increase revenue.
- Find new markets based on an ideal customer profile
- Identify which leads are most likely to buy
- Know which customers are likely to cross-sell or up-sell
- Re-engage with leads who have gone cold
Opera Solutions extracts predictive intelligence from big data and turns it into insights and recommendations to help companies make smarter decisions.
- Compile rich data from a variety of sources
- Deliver timely and relevant offers to strengthen customer relationships
- Reduce churn and strengthen long-term loyalty
- Improve conversion rates
Parse.ly provides digital publishers with audience insights to better understand how readers respond to content.
- Show readers recommended content that they are likely to read
- Understand what content draws the most visitors
- Grow and engage a loyal audience
- Create new business opportunities
Radius Intelligence is a cloud-based marketing intelligence platform that uses data science to empower marketers to better understand customers and use those insights to grow the business.
- Connect directly to CRM
- Identify where success has come from historically
- Analyze and profile existing customers to surface new prospects
- Use real-time insights to make data-driven prospecting decisions
- Instantly create meaningful customer segments
Salesfusion is a marketing automation platform that specializes in automating the lead to revenue process by attracting, engaging, prioritizing, converting, and retaining.
- Nurture relationships to grow revenue
- Align sales and marketing to bridge the communication gap
- Predict leads readiness to buy scoring and directing them to sales
- Track ROI of marketing efforts and impact of conversion rates
- Know which content buyers use before they purchase and what interests them afterwards
SalesPredict delivers predictive lead scores and insights that help organizations target prospects more effectively, prioritize outbound marketing, and boost conversion rates through the customer lifecycle. They leverage the power of data science to uncover hot prospects within your CRM and recommend which leads are most likely to close (and why), accelerating the sales cycle.
- Use predictive lead scoring and offer insight into the factors behind them
- Prioritize sales efforts by who is most likely to buy
- Align marketing and sales to eliminate debate over what’s “qualified”
- Boost conversion rates throughout the sales cycle
SalesWings is a predictive sales tool that sends alerts to notify reps when a prospect is ready to buy, increasing sales productivity and effectiveness.
- Integrate with existing tools to streamline the sales process
- Use lead scoring to track and manage prospects
- Better focus efforts by identifying opportunities that are most likely to close
SAP’s customer engagement solutions strive to close the gap between traditional CRM technology and empowered customers who want to control their own journeys.
- Boost loyalty with location-based marketing
- Integrate e-commerce, m-commerce, and social shopping into an omni-channel experience
- Use powerful analytics to gain the insight you need to target personalized content and move customers along the buying journey
- Monitor and manage communications in real-time
- Collaborate effectively with workflow rules and management
- Execute multi-channel marketing campaigns and track success via campaign dashboards
Swrve is a mobile marketing automation platform focused on orchestrating, personalizing and optimizing every step of the relationship between a consumer and a company.
- Track billions of events to see a complete picture of customers
- Deliver campaigns that drive success
- Assess marketing campaigns with A/B testing
- Target customers based on likelihood to churn or purchase via Swrve’s predictive suite
Tableau Software helps people understand data by allowing users to create, publish, and share dashboards easily with no programming skills required.
- Discover insights without a line of code
- Connect and blend data from several sources
- Share insights with easy-to-read dashboards
- Use intuitive dashboards to make better decisions
Teralytics is a big data analytics company that uses breakthrough technology and data science to discover insights that improve profitability.
- Gain behavioral insights to improve targeted marketing
- Reach optimal audience segments
- Know which prospects to target and retarget
- Gain complete insight into audiences, including macro- and micro-segmentation
TopOPPS adds automation to the sales process by intelligently guiding reps through deals and providing extreme pipeline control to managers, resulting in accurate and predictable forecasts.
- Manage the pipeline with complete visibility and automatically capture rep updates for true deal status
- Forecast with confidence based on machine learning predictions
- Make sales reps successful by automating a consistent process that helps them win more deals
Zementis is a software company focused on operationalizing predictive analytics and data mining solutions.
- Integrate predictive models into business operations
- Make decisions based on timely and accurate insights
- Receive information in real-time to make quick decisions
ZoomInfo is a B2B data provider that provides actionable business information to empower sales and marketing. With accurate databases, businesses can improve marketing campaigns and segmentation and reach decision-makers faster.
- Pinpoint decision makers with complete profiles and historical information about prospects and their businesses
- Search by 20+ criteria to generate more and better leads
- Receive real-time alerts about updates to prospect profiles
- Integrate with Salesforce
- Update your database with high-quality data and remove obsolete information
- Create targeted segmentation