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Use Tablets: Save Trees and Embrace Sales Enablement

How wasteful are your sales and marketing teams? Likely more than you think.

A recent infographic released by Paper Karma shows that the average U.S. office uses approximately 4 million tons of copy paper each year. As more companies embrace technology such as tablets to further sales enablement, this number may come as a shock.

Clearly people are still stuck in the past. The average office worker uses about 10,000 sheets of copy paper each year. Despite the fact that there is a slew of devices that can reduce this wastefulness, the traditional way of business still seems hesitant to incorporate new technology.

Embrace the Tablet
Not all companies provide their employees with mobile technology such as smartphones and tablets, but these devices are undoubtedly increasing in popularity for business purposes.

Enterprise tablet adoption is growing by approximately 50 percent each year, according to Vertic, a digital ad agency. About 69 percent of people who have tablets for work utilize the device to check their email, conduct business off-site and browse the Web.

In terms of sales, tablets enable reps to do more when they’re outside of the office. Take the paper usage statistics, for example. When a sales rep sits down with a prospect and takes out files – massive amounts of paper – the information on hand may already be outdated. Physical copies of important files progressively become dated as soon as they leave the printer. Not only does this result in paper waste, but it decreases the customer meeting experience.

With a tablet, sales reps can present critical business collateral in a more organized manner. They can also make edits to content before presenting it, which is something that can’t be done once physical copies are printed for presentation.

The Next-Gen Tablet Experience
Let’s say your sales reps are already armed with tablets. They can check their email and save multiple digital pieces of content on their devices on the go. You’re already putting them in the utmost position to succeed in the field, right?

Not necessarily.

The tablet has become more than just another mobile device with network connectivity – it’s transformed into a robust tool that boosts effectiveness and efficiency in the field. The enterprise solutions that have been developed for tablets are now keys to sales enablement. Without these progressive add-ons, tablet users are holding themselves back from making a notable impact on their sales results.

Take Seismic, for instance. The average sales rep using this content management platform in the field can go the distance with his or her tablet. Instead of relying on the latest documents saved onto the device (which may already be outdated), the rep can have peace of mind, knowing he or she has access to compliant, updated content within Seismic. Presentations can also be generated with accurate, on-target collateral stored in Seismic to provide a personalized customer experience during each meeting.

It’s these types of sales enablement solutions that are convincing more companies to invest in tablets for their employees, and this mobile device isn’t going away any time soon.

Approximately 48 percent of U.S. households will own a tablet by 2014, and more tablets will be shipped in 2015 than desktop computers and laptops combined. Businesses that want to improve the efficiency and effectiveness of their sales team aren’t mulling over the incorporation of tablets – they’re out there already shopping for them.

Ed Calnan
Ed Calnan
Chief Revenue Officer, Seismic
Ed is the co-founder and CRO of Seismic, where he leads the company’s go-to-market efforts. Ed brings 20+ years of sales leadership experience from ADP, Thomson Financial, S&P and EMC to Seismic. In 2016, he was named a Top Boston Startup Founders Over 40 by Tech.co.