What Can You Learn From Banksy About Content Marketing?

One word that likely comes to mind when you think of Banksy and his art is unusual. Is it any surprise that his marketing style is off-beat as well?

When the always-illusive Banksy toured New York City this past fall, he made it a point to market his artwork in a strange way – selling it casually in Central Park. Individuals who passed by the stand where his artwork was discreetly for sale were able to purchase pieces for $60 each. Mind you, Banksy’s work usually goes for thousands of dollars at auction.

So what does the graffiti artist’s latest marketing ploy prove?

Content in context is everything. Whether you’re hosting a sales presentation or you’re displaying a sought-after work of art, you aren’t going to make as big of a splash as you would like if it’s not in the right context.

Banksy has also taught the world of marketing quite a few lessons. First, it’s best to tease – don’t give it all away early. Roll out what you have to offer over time to keep people intrigued. Next, keep brainstorming ways to improve your marketing tactics before they become stale.

Finally, always keep an eye out for opportunities to push your pride and joy. If you’re a wealth management firm, it should be a priority to promote your services above all else. For instance, Banksy was pushing his “Better Out Than In” art show in New York City when he decided to unravel a slew of odd marketing tactics, including his sale in Central Park.

You may not become the next popular graffiti artist by taking these tips into consideration, but you’ll do business like one.

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Ed Calnan
Ed Calnan
Chief Revenue Officer, Seismic
Ed is the co-founder and CRO of Seismic, where he leads the company’s go-to-market efforts. Ed brings 20+ years of sales leadership experience from ADP, Thomson Financial, S&P and EMC to Seismic. In 2016, he was named a Top Boston Startup Founders Over 40 by Tech.co.