Traditional Search is Dying as Sales Organizations Make Way for 'Context'
If you haven't yet paid attention to contextual search, it's time you did. Contextual search is a form of web-based search whose results are based on their value to the user rather than their relevance to the query, as with traditional engines. And it's nothing new: Leading companies have been developing and investing in this functionality for years.
SAN DIEGO, CA--(Marketwired - Mar 24, 2015) - Seismic, the leading end-to-end sales enablement solution, today announced the results of an independent Sales Enablement Industry Report and Survey. The survey found that sales reps waste countless hours creating and updating sales materials -- reducing sales efficiency and leaving organizations vulnerable to compliance issues due to out-of-date or inaccurate presentation materials. On average sales reps spend nearly 20 percent of their time creating and assembling presentation materials and completing administrative tasks, while only spending 23 percent of their time actively selling to new clients.
San Diego, Calif. – March 10, 2015 – Seismic, the leading end-to-end sales enablement solution, today announced that Dave Myron has joined Seismic as Vice President of Product Marketing. Myron will be responsible for developing Seismic’s product and marketing strategy as the company continues to expand and advancing its positioning as a leader in the sales enablement market.
SAN DIEGO, CA--(Marketwired - Mar 4, 2015) - Seismic, the leading end-to-end sales enablement solution, was awarded a Silver Stevie® Award in the Sales Automation Product category in the ninth annual Stevie Awards for Sales & Customer Service. With Seismic, sales and marketing teams can deliver the right content at the right time from any device, increasing win rates and time spent selling, and increase marketing efficiency.
SAN DIEGO, CA—Feb 2, 2015— Seismic, the leading end-to-end sales enablement solution, today announced a release of its software that includes a new iPad application and new ways to deliver content via Salesforce.com. The updates continue Seismic’s mission to make it easy for sales reps to access sales materials wherever they are, easily share those materials and get feedback on how prospects are engaging with it.
SAN DIEGO CA, Jan 27, 2015 -- Seismic, the leading end-to-end sales enablement solution, today announced it experienced record growth in 2014, with dramatic customer and revenue growth, and award-winning product innovation. The company also recently raised a $20 million Series B funding round to continue to bolster its product innovation and expand its sales, marketing and customer experience teams.
SAN DIEGO, CA--(Jan 22, 2015) - Seismic, the leading end-to-end sales enablement solution, was named a Finalist today in the "Sales Automation Solution - New Version" category in the ninth annual Stevie® Awards for Sales & Customer Service, and will ultimately be a Gold, Silver or Bronze Stevie Award winner in the program.
Death of the Sales Playbook
Sales playbooks, looked to as a valuable resource for trained salespeople, are traditionally thought of as the be-all and end-all solution for the various customer interactions salespeople encounter. Playbooks are a guide of sorts, usually assembled by the VP of Sales to help reps navigate the buyer’s journey and sales process.