Seismic, an Oracle Marketing AppCloud Partner, Launches Application to Expand Marketing Teams’ Impact on the Bottom Line
San Diego– May 1, 2017 – Seismic, a leading enterprise-grade sales enablement solution and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched an application now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. For marketing teams that use both Oracle Marketing Cloud and Seismic, the result will be a boon for revenue generation initiatives. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
Seismic, when integrated with Oracle Eloqua, part of the Oracle Marketing Cloud, helps marketers generate more valuable leads for sales teams. By leveraging Seismic’s content usage and engagement analytics, marketing teams can incorporate real-time data such as how long prospects spend engaging with a piece of content and whether they share it with others into lead scoring. Not only can these insights increase the effectiveness of initial interactions by sales reps, the integration of the two technologies allows marketers to see which campaigns are truly effective in boosting win rates.
“By combining Seismic with leading marketing automation platforms such as Oracle Eloqua, leads experience the same exceptional, personalized experience from first touch to close,” said Doug Winter, Seismic chief executive officer and co-founder. “Put simply: Seismic’s integration with Oracle Eloqua means that marketing teams truly focused on their company’s bottom line now have the most powerful set of tools available to set their sales teams up for success.”
The integration will also help further increase the ROI of Seismic’s award-winning LiveDocs® technology. The dynamic content assembly feature, which automates the creation of personalized sales materials, can now include data captured in Oracle Eloqua for even more personalized interactions with sales reps. Such data will also inform Seismic’s predictive content feature, powered by machine learning to automatically serve up the right content to sales reps for any interaction at any time.
Seismic enables Oracle Marketing Cloud customers to take advantage of Seismic’s unparalleled content capabilities into all marketing content. For example, incorporating Seismic’s LiveSend analytics into top-of-funnel initiatives such as email campaigns will uncover previously unseen insights into the customer journey. The Seismic application for Oracle Eloqua also allows sales users to send Seismic content through the Oracle Eloqua platform for first-rate email deliverability.
Oracle Marketing Cloud customers can visit the Seismic listing in the Oracle Cloud Marketplace to install the application and begin implementing Seismic in Oracle Marketing Cloud.
About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions. https://cloud.oracle.com/marketplace/product/marketing
Seismic’s leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates. Seismic is the only sales enablement platform powered by machine learning algorithms and the award-winning LiveDocs® technology, which automates the creation of personalized sales materials within seconds. Real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps close deals, further aligning marketing and sales efforts. Headquartered in San Diego and with more than 250 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.
To see how Seismic is being used by firms in your industry, visit http://www.seismic.com.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.